Inc.com has a good article.
‘Blogging is not just a gadget for geeks but is a low cost tool that enhances the overall communication of your business, saves you time and money, improves online marketing and more.
A blog provides dynamism and life that a static website often does not have. You should take the time to determine if a blog can benefit your business’ website.’
They list a number of reasons why a business might want to use blogs including:
– More efficient communication
– Easier distribution of your company’s marketing message and content
– Reduction in IT staff workload
– Boost in search engine marketing efforts
They cover a whole lot more ground in the article – well worth the read.