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Web Usage Figures – Digital Future Report

Digital Future Report 2004 (PDF) is a very useful report for anyone working online. Its full of useful research including the following tidbits:

- In the past year of the study numbers of those accessing the web in the US continued to rise (now around 75%).
- The average US web user is online 12.5 hours per week (up from 9.4% in 2000)
- Over 75% of Net users are 55 years or under.
- 66% (approx) have home internet access.
- the number of adults who bought online increased slightly over the previous year; the annual number of purchases continues to increase, and the average dollars spent online by adult buyers dipped slightly.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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