Close
Close

Blogs enter mainstream, eye revenue streams

This article in New York Business takes a look at two of the emerging Revenue Raising Blogging Organizations – Gawker and Weblogsinc.

“Shedding their outsider status, blogs are not only entering the political and cultural mainstream, but they are also looking to become moneymaking media businesses. Two of the most aggressive companies, Manhattan-based Weblogs Inc. and Gawker Media, are intent on building profitable, advertising-supported blog networks.

”In the last six months, advertisers have woken up to Web logs,“ says Nick Denton, a British transplant whose Gawker Media publishes three irreverent gossip sites, including Gawker.com for New York and Wonkette.com for Washington, D.C., as well as a porn site, and a blog devoted to technology gadgets. ”They’ve become interested because they see a young, hip demographic that is pretty elusive in other mediums,“ he says.”

Of course, it’s far from certain that these current media darlings will be any more successful than the rash of Web-based magazines that sprouted during the dot-com era. However, these operations have learned an important lesson–keep expenditures to a minimum.

Read more at Blogs Enter Mainstream, Eye Revenue Streams

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

Problogger.net runs on the Genesis Framework

Genesis Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

Check out the incredible features and the selection of designs. It's that simple - start using Genesis now!