‘Blogging is driven by personal brand: authority and trust. This cannot be manufactured, and cannot be imparted to newbies just by affixing a media brand to them.
Blogging will change everything it touches: classified, the blurring of oped and so-called factual journalism, and the duality between advertisers as content and context.
Blogging is technology driven, and we are not done yet. There are serious fortunes to be made by brining together the right tech mix into new products. In particular, the integration of social tools — instant messaging, streaming content, and the like — with blogging.
The media companies are losing their control of the media markets, and knowledgeable and erudite bloggers are being able to directly influence market behavior. This transition will accelerate, and then the media business will reformulate itself around the new paradigm.’
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