Written on October 1st, 2004 at 01:10 pm by Darren Rowse
FindWhat – AdRevenue Xpress
FindWhat has just started their own advertising system similar to that of Google’s Adsense program. Clickz.com has the story and writes:
‘FindWhat.com today debuted AdRevenue Xpress, an automated distribution partner program targeting small to mid-sized businesses. The distribution method is similar to Google’s AdSense, but it uses category- or keyword-targeting, rather than contextual targeting.
The program allows smaller partners, through a step-by-step set up process, to add a search box which returns ads from the FindWhat.com Network. Alternatively, publishers who want to display ads on their site directly, rather than via a search results page, can choose a FindWhat category and display ads from that category.’
So the ads served by this system are not contextually based (so you might be able to run them along side Adsense ads if they look sufficiently different to Adsense format ads). The other difference in the program is that AdRevenue Xpress gives publishers the options to put their earnings back into the system to advertise their own sites – with a 10% discount! This is an attractive feature and something I’ve often wished I could do with Adsense. It will be an interesting system to watch and I’d be very interested to hear from anyone out there who decides to give the AdRevenue Xpress system a go.
Comments will be closed off on this post 90 days after it is published. Apologies to those this impacts but it's a regrettable and temporary measure to combat a growing comment spam problem. See our most recent posts where you can comment here.