Poynter Online is one of the best resources around to help you with your content development. It is actually a tool for those wanting to improve their journalistic skills – but as is often the case – it is easily adaptable to the blogging medium.
Their section on writing is especially useful. Check out their latest tip for example – its on the use of repetition in your writing – I said the use of repetition in your writing (sorry). They write:
‘The repetition of key words, phrases, and story elements creates a rhythm, a pace, a structure, a drumbeat that reinforces the central theme of the work.
Such repetition works in music, in advertising, in humor, in literature, in political speech and rhetoric, in teaching, in homilies, in parental lectures – even in this sentence, where the word ‘in’ was used 10 times.
Writers use repetition as a tool of persuasion, few as skillfully as Michael Gartner, who, in a distinguished and varied journalism career, won a Pulitzer Prize for editorial writing.’
Hmmm – the other bonus of repetition is that if you repeat the right word it is good for your Search Engine Optimization and Google ads.