has a good review of Google Adsene, from a blogger’s perspective.
“It has been a month since I succumbed to the advertising devil in disguise. But in retrospective Google Adsense is indeed impressive and makes perfect sense for small-time publishers. Regular bloggers have achieved the tag of informal journalists and are publishing czars in their own right. But there is no free lunch in a capitalistic society. I moved to Typepad couple of months ago from Rediff for greater flexibility and customization of my blog. This additional coolness comes at a cost; $8.95 per month to be exact. Google Adsense gave me not only a way to cover the costs, but also superceded my expectations by making some more. In a nutshell, all visitors see the ads on my blog, some click on them, and advertisers are happy to get traffic on their commercial websites, even if the visitors don’t buy anything. They pay Google for customizing the ads, according to the content, for my blog and Google pays me a share. How much is Google paid and the percentage of my share is not clear yet.”
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