SEO Scoop suggests that your blog’s log files (or stats package – especially key word referrers) are a great tool for optimizing your site for search engines. This is good news because one of the most useful SEO tools that you have at your disposal is right at your fingertips! They write:
“The log files from your web site traffic can be an important aspect of your SEO research. You can find an amazing amount of information embedded within the logs. For example, today I noticed seven search terms that are doing very well in Yahoo that I was unaware of. These are terms I had not thought of and had not optimized for, but people are flowing into the site using those terms. In addition, Yahoo is outranking Google in terms of traffic for the site I am talking about.”
I check my referrals from Google regularly to see how people are finding my site. As written above you can be quite surprised at how people stumble upon your site. I remember about a year ago I noticed that I was getting a lot of hits to my blog from people searching for ‘Australian Idol’ (an Aussie TV show). I’d written a post about the show and not really thought any more about it until I saw all the hits I was getting to it. As a result I became a regular writer about the show and then this year have been involved with the owners of Idol Blog who watched my success last year.
So the lesson is simply to watch how people are finding your blog and if the opportunity exists write more on the topic!