Another way of earning revenue from your blog is simply to build it up to sell it. There are not too many examples of blogs that have been sold yet but one that recently went on the market and was sold is Ensight.
I have recently read The E-Myth Revisited and found myself thinking along these lines. In the book it is suggested that one of the best ways to make a profit from a business is to build it up to be sold. He suggested that it is reasonable to expect 10 times the annual profit of a business to be paid for it.
In a sense what we’re talking about here is ‘blog farming’. Similarly to my grandfather who farmed cattle and sheep – he would breed them, fatten them up and then sell them at market – I wonder if we’ll start seeing more bloggers taking a similar approach with their blogs.
I know I’d be willing to consider selling one or two of my blogs for 10 x their annual revenue! Any offers?
You might also be interested to read more about the Ensight sale over at Blog Business World.