Links make blogs different than paper. When you see something interesting online, link to it. Something useful, memorable, fascinating? Link, link, link. Each link is a vote. Your body of links represents your interests. Google understands links more than words. So does Technorati. So links become the gravity that attract like-minded people to your blog.
After all, if you write something that provokes thought, changes people’s lives, you’d want others to point your way too.
This golden rule of blogging is part of what makes the blogosphere a community.
It also is part of what makes blogging like journalism or science. Good bloggers cite their sources by linking to them. This helps people trust that you’ve not only done your homework, but that you’ve made it easy for your visitors to do theirs.
So the next time you write a post, before you hit that publish button, ask yourself “Is it linky enough?”