The average person reading speed is 200 words per minute – What’s Yours? (The speed reading record is 1347 wpm)
In 96 seconds they will read 320 words.
So keep things short and to the point. I know this sounds crazy coming from me – but the stats show my longer posts are often largely are ignored.
EXTENDED ENTRY – If you’re going to write a long post – consider writing a punchy introduction that makes your main points so that when your reader gets the ‘itch to click’ they’ve grasped your message. After the introduction refer your readers via a ‘read more’ link to another page for the rest of your post if they want to know the details. (MT’s Extended Entry feature is handy way to do this automatically).
MULTIPLE POSTS – consider breaking your long post down into multiple entries to be posted over a period of time – be sure to link them to one another.