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Adsense Tips for Bloggers 5 – High Paying Ads

adsense.jpgThis is part 5 in a series of posts on maximizing AdSense revenue for bloggers. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads

The next element of this Adsense equation to be examined is how to get high paying Adsense Ads running on your site. Obviously in any business one way to get higher profits is to charge more for your product – whilst you have no direct say in how much is charged for ads run on your site – there are ways of targeting types of ads that might bring in a higher return than others.

As we mentioned in our initial explanation of the equation, the PVR Blog is one example of a blog that targets a well paying ad type – ads for PVR technology. Whilst I do not know specifics of earnings I would suspect blogs like Gizmodo who run Adsense ads would also be generating a higher paying ad, due to their focus on technology.

The lesson we can learn from blogs such as these is that they attract specific ads (that presumably are well paying) by keeping their content targeted on the same topics. To over simplify what we’re saying – if you want ads about Camera Phones blog about Camera Phones.

Finding High Paying Ads is not as easy as it sounds (is anything?). Do a search for Google on High Paying Adsense Ads and you won’t find too many sites listing the best keywords for Adsense. The top Adsense users in Adsense discussion forums tend to be pretty secretive about not only what keywords they focus on, but also what sites they run. I don’t blame them either – its good business sense really.

Having said this there are a number of strategies and tools that you might like to employ to help find high paying keywords.

  • Buy them – Finding high paying keywords for your blog is possible by yourself for free – but as with everything a few entrepreneurial types are willing to do the leg work for you to save you some time and give you a comprehensive result. One service that you might like to try to find good keywords is Top Paying Keywords.
  • Trial and Error – I know this will frustrate some of you who want a nice and easy quick fix but overall it is one of the best pieces of advice I can give. Try writing on a topic – track the results – if it pays off do it again….lots. Adsense allows you to track specific pages or sections of your blog using its ‘channels’ feature – if you’re smart you’ll watch which sections of your blog are generating the highest ads by dividing your overall earnings by the number of clicks and comparing it to other channels. Keep trying new topics until you strike gold and then dig in like crazy!
  • Are there Any Ads? – This is a good first question. Despite the many thousands of advertisers using Adsense there are some topics where the answer to this question is no. A simple way to check is to head to Google and do a search for the key words you’re wanting to blog about. The results page will bring up not only a list of other sites writing about that key word (they are you competitors) but on the right hand side there will be a list of ads – these are the same sorts of ads you’ll get on your site if you write on the topic. If there are ads there, it is a good sign. If there are not – maybe its worth finding another topic to write on if you’re hoping to attract ads.
  • 7 Search has a list of the 100 of the top paying keywords (in their advertising program – not Adsense) at the moment. Its a bit depressing actually to see a list like this because you’d have to sell your soul somewhat in order to go with many of them. Its an interesting site to check out though.
  • Also from 7 Search (and more useful) is their Keyword Suggestion Tool which gives you an idea of what people are paying per click on different tools (again this is not specifically for Adsense but it will give you an idea of what the going rates are). Find What also has a similar service.
  • Google Adsense’s biggest competitor are Overture (they run the ads on Yahoo) – they offer a service where you can enter your keywords and they will not only tell you how much advertisers are paying for the words but also how many people are searching for the term. This is a very useful tool.
  • Sign up for Adwords – One way of getting a feel for how much people are willing to pay per click is to sign up with Google as an advertiser yourself. It doesn’t cost much to start a mini campaign and do some research this way. You’ll get a feel for what people are bidding on different words very quickly this way.
  • Word Tracker is the best tool I’ve seen to help in finding keywords that people are searching for in the major search engines. The excellent thing about Word Tracker is that they also tell you how many other sites out there are targeting the same words! This is very handy as it will stop you targeting ‘Britney Spears’ as a Keyword phrase even though its one of the most searched for keywords on the web because literally hundreds of thousands of other sites have beaten you to the punch. Word Tracker has a free version to trial it and their paying version is even better – well worth the investment.

Targeting High Paying Adsense Ads is an important aspect of generating an income from Adsense. It is not enough in and of itself however. You can have $10 per click ads (I’ve not found any of these yet) but without generating any traffic your research into the right ads will be useless. Likewise it is one thing to identify which ads you want to target – but it is another thing to actually get these relevant ads showing on your site. It is to this topic which our next post in this series will head – Finding Relevant Adsense Ads.

The full series is at Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Jake says:

    I figured I’d point out this high-paying adsense keywords list:

    http://www.floobo.com/high-paying-adsense-keywords/

  2. David says:

    I’d repeat how useful Wordtracker (www.wordtracker.com) is as a tool. I use it myself for my sites and it is very good.
    Caveat emptor: I am Wordtrackers lawyer so you might think me biased but nonetheless my recommendation is sincere. Honest.

  3. I found that buy exploring options on Google’s Ad-Words site, I was able to get some pretty good info on what keywords paid high $$, how many people were looking for those words and how many clicks could be expected.

    With some educated guess work, you can work out a few words that satisfy all 3 areas. As with your 4 point plan – its pointless having a high paying keyword if noone ever looks for it or clicks on it.

    Google Ad Words also arranges the info into a nice table for you. So I experiment with a few words, then see what the results are. From there you can go back a page, delete the poor performing ones and try some new ones. After a bit of work you can develop your own personal page of high paying, good value keywords.

    Developing the site and good content is still up to you :)

  4. Angelo says:

    The best keyword is LOAN.

    Angelo
    bottone.blogspot.com

  5. I just max out my cpc and in adwords and list a high per day max. This gives me the inclination of apples to apples.
    great blog by the way!
    Brian

  6. Bentley007 says:

    Excellent blog, mate! Yours is one of the few sites with relevent information on blogging and adsense. Wordtracker is a great tool for keyword research, as is the inventory tool on Overture. Cheers!

  7. Eliran says:

    I wonder whether the opposite way i spossible: you create a new “buzz” word, buy it for nothing, and then starts to create a new buzz all around that new keyword…real content behind is also needed, of course..

  8. Victor says:

    Kind of a late comment, but thought I’d enter one for this post anyway.

    All I have to say about Wordtracker is, “Wow”. This tool is the ultimate keyword research tool. The “competition” search feature is (like Darren says) the most useful part of the service. Sure, you may find keywords that have a lot of traffic, but how will you rank in the top 10 if there’s already 50,000 other people doing the same? This feature allows you to find the best keywords with the least amount of competition.

    If you haven’t tried it yet, you definitely should give it a shot. You can do so for 1 day only if you wish. I’m hooked now.

    Vic

  9. Mauritius says:

    excellent tips , this has proved to be very useful to me .. i am currently applying these.

  10. Here’s a list of high revenue adsense keywords I update periodically http://adsense1000.blogspot.com/

  11. Hi All,

    Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads

  12. Hi All,

    Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads

    I like to add:

    Traffic Level via SEO
    High Paying Ads via Adword or Overture
    Optimally Positioned viaScientific Study of Eye Movement

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  13. DW says:

    Thank you for this excellent post! I’m going to use AdSense on my new site, a ClickBank affiliate / e-product shopping mall: http://cbsave.com

    Keep up the great work – I’ll definitely be back!

  14. Carl Johnson says:

    As always, great tips for us noobs.

  15. J Moore says:

    Mesothelioma (the disease you get from inhaling asbestos) used to go for over $100 per click and now it’s around $35. These are all lawyers trying to grab up disease sufferers so they can sue and make millions.

  16. Mara says:

    Thank you for all these great tips. I’m not sure that Overture and Adsense bids have much similarity. A keyword that’s high on one can be low on the other. You can find a large list of the latest Adsense keywords here, http://list-adsense-keywords.blogspot.com

  17. wow, from the keyword tracker the first ranking is games cheat. Wonder why?

  18. Alexander says:

    New way to finding High Paying Ads is using this tool from Google https://adwords.google.com/select/KeywordToolExternal

  19. richblogger says:

    Thanks for the tool alexander

  20. Ivan says:

    Here is list of top adsense keywords by categories: http://adsensegeek.blogspot.com/

  21. here I have a website that concentrates on health keyword check it out.

  22. mortgage says:

    enrolled accomplishment Gambia,babying yellower phases threefold became

  23. Quest says:

    For more free traffic sign guest books and leave your url web address

  24. geekbuddy says:

    Nice informative list but i think if someone would know the right keywords why will he share it with others.That makes no sense at all. :-)

    http://www.geekbuddy.blogspot.com

  25. Googs Master says:

    Thanks for the great tips and tricks

    I wanna know how can i get more traffic to my blog

    http://adsense-high-paying-keywords.blogspot.com/

    Thxx

  26. Googs Master says:

    Ohhhh

    thanks

    i got it

  27. yunti says:

    How do I get high earning with high paying keywords in my blog http://endosiswa.blogspot.com

  28. I totally agree in everything that you have said!

    I just started 4 months ago and so far, everything’s great.. Thanks! :-)

  29. feroz says:

    hey check out my site…..please tell me if there is any deficiency or if it is totally a deficient site….but it makes me earn 1$ a day..how can i increase it…i am worried

  30. Rome says:

    Thanx Darren :) I came on this post trying to look for high paying keywords.

  31. yimplex says:

    Hi Darren
    I’m finding high paying keywords for my adsense.
    Thanks

  32. nivash says:

    I’ve been using the same technique for quite a long time. visit my blog and see if I’ve done everything right except for the optimization part for relevant words.

    How about knowing high paying ads and displaying them?

  33. Allen Smith says:

    Hi Darren,
    Thanks man for your help and hopefully i’ll get high paying adds soon…..

    http://www.212articles.com

  34. Chocolate says:

    Thanks Darren,

    I just start blogging but I don’t choose a high paying keywords.

    Let me start all out again.

    Thanks for the info

  35. flit says:

    ok, so I am way late finding this series.. .but it has still been very helpful …I was approved for an adsense account on my own blog, tried once to implement it and it messed up my template so I put it off till …well …whenever…

    your series has motivated me to get ‘er done… will be giving it another go today.

    Thanks

  36. kadmiel says:

    thanks again for th information is there any updated information we should have?

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  1. Adsense Tips for Bloggers 5 – High Paying Ads
    Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads The next element of this Adsense equation to be examined is how to get high paying Adsense Ads running on your site….