Product and Brand Names are Best Keywords
30th of September 2004 Darren Rowse 16

Product and Brand Names are Best Keywords

The Daily Rundown (link removed as the site is no longer there)has this interesting piece of analysis about what people are searching for on Google. ‘ 28% of Google searches are for a “product name”, 9% are for a “brand name” and 5% are searches for a “company name”. “Brand” ...more
Search Engine Optimization
Search Engine Optimization FAQs
30th of September 2004 Darren Rowse 2

Search Engine Optimization FAQs

SEO – Seven Most Often Asked Questions is a good article with some FAQs that people often ask about Search Engine Optimization complete with answers that should help anyone wanting to optimize their sites for Search Engines. The first FAQ is: ‘Please help! My website has been banned! I cannot ...more
Search Engine Optimization
Pay-Per-Trick: Half Of All Ad Clicks Deemed Fraud
30th of September 2004 Darren Rowse 4

Pay-Per-Trick: Half Of All Ad Clicks Deemed Fraud

‘Pay-per-click (PPC) advertising models, which compensate networks or their affiliates each time a user clicks on a link, were always considered to be something of an honor system. But new data coming to light this week reveals that PPC fraud is far more significant than many industry observers would have ...more
Advertising
Writing Tips for Bloggers
30th of September 2004 Darren Rowse 1

Writing Tips for Bloggers

Poynter Online is one of the best resources around to help you with your content development. It is actually a tool for those wanting to improve their journalistic skills – but as is often the case – it is easily adaptable to the blogging medium. Their section on writing is ...more
Writing Content
Seven Reasons Why Businesses Should Blog Now
30th of September 2004 Darren Rowse 1

Seven Reasons Why Businesses Should Blog Now

Seven Reasons Why Businesses Should Blog Now has some good reasons for businesses to get into blogging – 1. They fan the flames of customer evangelism. Their personal nature helps humanize you and your organization. 2. They function as an instant-feedback mechanism. Most blogs allow readers to respond to your ...more
Business Blogging
Generating High Quanitities of Blog Content – Recruit Writers
29th of September 2004 Darren Rowse 6

Generating High Quanitities of Blog Content – Recruit Writers

This is the Fifth post in a series of tips on how to generate higher quantities of content for your blog. Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts and Ecto. Get others to write content for you. ...more
Writing Content
The Inside Story on the Sale of the Ensight Blog
29th of September 2004 Darren Rowse 1

The Inside Story on the Sale of the Ensight Blog

Jeremy C. Wright, the blogger who sold his blog, has been getting a bit of criticism for doing so in the last few days and has decided to give his readers The Inside Story on the Sale. It makes for fascinating reading giving an insight into the thought process that ...more
Other Income Streams
Generating High Quanitities of Blog Content – Ecto
29th of September 2004 Darren Rowse 1

Generating High Quanitities of Blog Content – Ecto

This is the Fourth post in a series of tips on how to generate higher quantities of content for your blog. Check out the other posts in this series at Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, ...more
Writing Content
Generating High Quanitities of Blog Content – Break Posts Down
29th of September 2004 Darren Rowse 8

Generating High Quanitities of Blog Content – Break Posts Down

This is the third post in a series of tips on how to generate higher quantities of content for your blog. Check out the other posts in this series at Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, ...more
Writing Content