Archive for: September, 2004

Written on September 30th, 2004 at 11:09 pm by Darren Rowse

Product and Brand Names are Best Keywords

Search Engine Optimization, Writing Content 10 comments

The Daily Rundown (link removed as the site is no longer there)has this interesting piece of analysis about what people are searching for on Google.
‘ 28% of Google searches are for a “product name”, 9% are for a “brand name” and 5% are searches for a “company name”. “Brand” keywords also have a 8x higher […]

Written on September 30th, 2004 at 03:09 pm by Darren Rowse

Search Engine Optimization FAQs

Search Engine Optimization 1 comment

SEO - Seven Most Often Asked Questions is a good article with some FAQs that people often ask about Search Engine Optimization complete with answers that should help anyone wanting to optimize their sites for Search Engines. The first FAQ is:
‘Please help! My website has been banned! I cannot find it anywhere in Google […]

Written on September 30th, 2004 at 03:09 pm by Darren Rowse

Pay-Per-Trick: Half Of All Ad Clicks Deemed Fraud

Advertising 2 comments

‘Pay-per-click (PPC) advertising models, which compensate networks or their affiliates each time a user clicks on a link, were always considered to be something of an honor system. But new data coming to light this week reveals that PPC fraud is far more significant than many industry observers would have imagined.
According to research released by […]

Written on September 30th, 2004 at 02:09 pm by Darren Rowse

Writing Tips for Bloggers

Writing Content 1 comment

Poynter Online is one of the best resources around to help you with your content development. It is actually a tool for those wanting to improve their journalistic skills - but as is often the case - it is easily adaptable to the blogging medium.
Their section on writing is especially useful. Check out their latest […]

Written on September 30th, 2004 at 10:09 am by Darren Rowse

Seven Reasons Why Businesses Should Blog Now

Business Blogging 1 comment

Seven Reasons Why Businesses Should Blog Now has some good reasons for businesses to get into blogging -

1. They fan the flames of customer evangelism. Their personal nature helps humanize you and your organization.

2. They function as an instant-feedback mechanism. Most blogs allow readers to respond to your posts or link […]

Written on September 29th, 2004 at 02:09 pm by Darren Rowse

Generating High Quanitities of Blog Content - Recruit Writers

Writing Content 5 comments

This is the Fifth post in a series of tips on how to generate higher quantities of content for your blog. Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts and Ecto.
Get others to write content for you. I’ve often asked other people to […]

Written on September 29th, 2004 at 12:09 pm by Darren Rowse

The Inside Story on the Sale of the Ensight Blog

Other Income Streams 1 comment

Jeremy C. Wright, the blogger who sold his blog, has been getting a bit of criticism for doing so in the last few days and has decided to give his readers The Inside Story on the Sale. It makes for fascinating reading giving an insight into the thought process that went on in his mind […]

Written on September 29th, 2004 at 10:09 am by Darren Rowse

Generating High Quanitities of Blog Content - Ecto

Writing Content 1 comment

This is the Fourth post in a series of tips on how to generate higher quantities of content for your blog. Check out the other posts in this series at Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, Ecto and Recruit Writers.
Use a […]

Written on September 29th, 2004 at 12:09 am by Darren Rowse

Generating High Quanitities of Blog Content - Break Posts Down

Writing Content 6 comments

This is the third post in a series of tips on how to generate higher quantities of content for your blog. Check out the other posts in this series at Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, Ecto and Recruit Writers.
Break your […]

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