Here’s a question I’ve learned to ask on a daily basis at the completion of every post I write:
“Would this post work better if I split it into two (or more) posts?”
While the answer is usually ‘no’ for me I do semi-regularly get to the end of a blog post and realise that what I’ve actually written is probably better if it is split into parts.
For me the reasons that I split posts this way generally fall into these categories:
- Length – some posts just contain too much information to digest in one sitting.
- Multiple Topics – sometimes a post meanders too much across multiple topics. While they might all relate they also might require readers to make too much of a leap from one topic to another and run the risk of losing readers halfway through.
- Theory and Practical – Sometimes I like readers to have time to digest the theory behind something before following it up with something more practical or ‘how to’ in nature.
- Depth – occasionally I’ll get to the end of writing a post with multiple points in which I know I could have gone a lot deeper for each point. To do so would make the article too long so I make the choice to take what I’ve written for each point and expand upon them in separate posts.
- Momentum – sometimes you write a post that you just know will connect with readers and that is actually a good enough idea to sustain interest and build momentum on your blog over a longer period of time (a prime example of this is 31 Days to Build a Better Blog which years ago started as a single post with 31 brief ideas in it).
The word of warning that I’ll give on splitting posts into parts is that you don’t want to do it for the sake of it and to cut down on your work as a blogger. While it’s a nice feeling to realise a post you’ve written can easily be split in two and that it gives you a day off writing tomorrow – if you cut posts down too much you could also end up with something that just isn’t meaty enough to really be worthwhile posting.