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AdSense Policy updates

Posted By Darren Rowse 6th of June 2007 Adsense 12

AdSense have updated their policies today. Here’s a quick summary of the changes:

The main change is for those who send traffic to their pages with AdSense on them via Advertising. You now have to adhere to the same guidelines that AdWords users do with their Landing pages.

The other noteable change is that they now allow publishers to have 3 ‘link units’ per page instead of the previous 1. These link units are an interesting monetization strategy. I find that they do work quite well on some blogs (although on others they’re very low in their conversion) so I suspect that some publishers will be happy to be able to add a second and even a third unit to their pages.

Read more on the changes at the AdSense blog.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  1. These changes sound like they are for the better, a well placed link unit can have a very high conversion rate (mine does) and they look far less tacky.

  2. I actually haven’t tried pacing any link units on my blog. I think the fact that 2 clicks are needed puts me a bit off. On the other hand, it’s a way to get more information to your readers but that means they will leave your site faster. Is it really worth it to have 3 of these?

  3. MenthiX says: 06/06/2007 at 7:50 am

    “The main change is for those who send traffic to their pages with AdSense on them via Advertising.”

    Don’t they mean all Adsense publishers? It says:
    “We’re now requiring AdSense publishers to comply with the spirit of our Page Quality Guidelines. If you’re an AdWords advertiser, you might already be familiar with these guidelines, which are intended to provide a better experience for users, advertisers, and publishers alike. If you use any kind of online advertising, know that these guidelines encourage publishers to, among other things, create sites with simple navigation and substantial, useful content.”

  4. I just want lots and lots of money… more ads.. more money? Does that logic fit? or am I just kidding myself?

  5. Actually, I don’t think the “more ads=more money” logic truly fits. You might get some ad clicks from people visiting a site once, but if you have so many ads it gets badly seen from visitors (IMO). Those visitors probably won’t come back for another click. Also, shouldn’t be also considered the fact of ad dilution? I mean, with lots of ads you’ll end up showing many with low payment.

  6. People hate to be advertised to and the main characteristic of a best Adsense blog is that that the ads do not really look like ads but more like extra links to click for more valuable information and tips.

  7. I was thinking there were some updates that were going to cripple some advertisers or publishers.

  8. The updates are definatly for the best.

  9. It’s a good update, but does it actually mean it will be policed/enforced?

  10. Wish they would have some sort of admin tool where you can set your IP on there , so even if you are interested in the add they are representing you can click on it. So we don’t get click fraud notification.

    Darren, check me out please at

  11. I think it’s easier to earn money via Adsense text units because you can click on any topic you want to see the ads you want, but it takes two clicks to earn money, so that evens it out.

  12. yeah… im agree with grace! Text units —> visitor can see directly

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