Give me 31 Days and I’ll Give You a Better Blog… Guaranteed

Check out 31 Days to Build a Better Blog

Give me 31 Days and I’ll Give You a Better Blog

Check it out

A Practical Podcast… to Help You Build a Better Blog

The ProBlogger Podcast

A Practical Podcast…

FREE Problogging tips delivered to your inbox  

Adsense isn’t for all Blogs

Posted By Darren Rowse 8th of January 2005 Adsense

MediaDailyNews has a great article that describes a situation where running Adsense didn’t work out for one blogger who wasn’t happy with the type of ads being served on his politically conservative blog.

‘Maloney pronounced Thursday on his site that Google’s contextual ad service, AdSense, was ‘not ready for primetime.’ He complained that Google routinely sent ads that weren’t meant for his conservative audience. One ad, for instance, asked readers: ‘How can 59,054,087 people be so dumb?’–referring to the voters who re-elected President George W. Bush in 2004.

‘I could live with the occasional mistargeted ad, but it seemed that a vast majority of the ads were inappropriate for large segments of this site’s audience,’ Maloney wrote Thursday on his site. ‘I could even live with the many ads that highlighted positions different from mine, if some of them weren’t so downright insulting.’ Maloney cited ads that sold T-shirts labeling Vice President Dick Cheney, Secretary of Defense Donald Rumsfeld, and President Bush ‘asses of evil,’ and ‘Hillary for President’ ads. Maloney since withdrew from AdSense.’

It is a good reminder that whilst Adsense can serve incredibly relevant ads at times that it is an automated service that does not have the ability to discern opinion, sarcasm, tone or the points of arguments or debate.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
Comments
Comments are closed for this post.