Ryan posts on choosing colors for your Adsense Ads and writes:
‘Everyone wants their advertisements to go noticed, but sometimes the best method of getting them noticed is letting them go unnoticed. Somewhat making them transparent. So they do not even look like advertisements, but more like part of the site.’
This ‘transparent’ coloring of ads is a well known ‘secret’ of Adsense. Whilst some argue that bright ads draw the attention of readers, the majority of Adsense publishers these days go for a blended approach to ads.