Robert Blum emailed me this morning to let me know of a post he’d just written titled Four Weeks Of Blogging where he took the idea of my 18 Lessons I Learnt Blogging and did his own version after 4 weeks of blogging. While Robert might not have been blogging seriously for long some of his lessons are great.
Of particular interest is his lesson of starting to track his blog’s stats more. The realization that he made when he did this was that 45% of his traffic was coming from one post.
My Story – I remember in my very early days of blogging having this same realization on a new blog I’d just set up at what was once a photolog where I was posting some pictures taken on an overseas trip. The blog was called ‘Visually Speaking’.
I had grand visions of the blog being followed by friends and family wanting to see my photography. I also posted a short review of the camera I was using at the time.
The interesting thing was that after a few weeks blogging there I checked my stats and found that my photos pages had had absolutely NO page views but the mini camera review had had quite a few people surf in from Google – around 20 people were coming to it every day.
A light went on in my head and I began an inner dialogue that went something like:
‘If 20 people come to 1 camera review – how many people would come to 100 camera reviews?’
At around the same time I discovered AdSense for the first time and I began to see the potential in blogging to pay for my ISP costs and maybe make a few extra dollars on the side.
It was then that I transitioned my photolog into a– my first blog with an income stream and one of the largest one’s that I run today.
It’s a blog where I follow what is being written around the web by the many many digital camera sites and condense it into a different helpful form. The site is read by between 12,000 and 16,000 unique visitors per day and is well regarded by the sites that it links to and quotes from as a result of the high levels of traffic it sends to those sites.
The moral of the story is that if I’d not tracked my stats and had the realization that that one page on my site was generating most of the traffic I’d probably still have an unvisited photolog and would probably never have discovered how blogging could actually become a full time job.