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Over the last month since launching the ProBlogger book I’ve done more interviews with other bloggers and sites than I’ve ever done before. It’s been a lot of fun but it’s also taught me a lot about how to approach people for interviews on your blog.
Perhaps the best piece of advice that I could give a blogger wanting to approach another person to be the subject of an interview is to make it a manageable task for the person that you approach.
There is nothing more off putting when you’re asked to do an interview than being sent 20 questions.
Actually – there is one more off putting thing than 20 questions…. It’s being told that there will only be a few questions… which you agree to…. and then getting sent 20 questions.
I’m not against long interviews (and have even done a couple over the last months) but it is important to establish the scope of the interview that you want up front with your potential interview subject.
If you’re looking for something in-depth then let them know this so that they can put the time aside for it (if they say yes). Just be willing to get a ‘no’ if you’re after a long interview as they can take considerable time. As a guide – my 18 question interview with Guy Kawasaki a couple of weeks back took me 6 or so hours (over numerous days) to write up.
To increase the chances of someone saying yes to your interview a shorter interview might work. You can also increase your chances by giving them a brief insight into the topic of your site and how it is relevant to them.
Many people are willing to do interviews with bloggers – but you’ll increase the chances when you make it achievable and realistic to do. An example of this is that the most success I’ve ever had with interviewing other bloggers is with ‘one question interviews‘.
Further Reading – How to Get and Conduct Interviews for Your Blog