Close
Close

Final ProBlogger Training Event Tickets Go On Sale Now

The final round of tickets for the Annual ProBlogger Training Event go on sale later today at 1.30pm Australian Eastern time. UPDATE: a limited number of these tickets are now on sale here.

Over the last few years we’ve held 3 training events and have seen things grow each time.

  • Year 1 saw Chris Garrett, myself and a handful of other speakers speak to a packed room of 100 bloggers in a small, cheap suburban hotel.
  • Year 2 saw 200 bloggers turn out to the Novatel to see our first event with 3 ‘streamed’ sessions running simultaneously. Timothy Ferris even popped in for a surprise interview
  • Year 3 saw 300 bloggers come to Etihad Stadium (or rooms at the stadium) with Chris Guillebeau and Aussie Sarah Wilson keynoting

This year is going to be bigger and better than ever and there are lots of changes! Here’s just a few of the developments:

  • For starters we’re moving things up to Queensland on the Gold Coast with the help of Tourism and Events Queensland.
  • This year we are flying in 4 international speakers – Trey Ratcliff, Jonathan Fields, Amy Porterhouse and Tsh Oxenreider will each speak.
  • This year we have our first Logie nominated speaker – yep, Clare Bowditch will be one of our keynotes this year – we might even convince her to sing something!
  • This year Tourism and Events Queensland are offering attendees the chance to be involved in some great ‘pop-up events‘ on the day before and the day after our event (they are free and will be a load of fun)
  • This year of the 20 speakers that we’ve announced so far (and there will be a few more) we’ve got 13 new speakers that have not appeared at the event – lots of fresh voices and teaching!
  • We’re holding the event at one of the most instagramable venues on the Gold Coast – the QT Hotel. It’s going to be a lot of fun…. did I mention they have a spa!
  • This year will be be bigger – we’re not sure how many tickets we’ll sell but 200 Early Bird Tickets sold out in just on 2 hours and we’ll be releasing 240 more today – it’ll be our biggest event yet!

There’s still more exciting (and new) stuff to announce in the coming weeks but I wanted to post today because we’re getting ready to put the final round of tickets on sale later today.

Attendees have largely been from Australia in the past but already we’ve got a few international guests signing up from around the region (New Zealand, Asia and I think even one flying in from the US). If you’re thinking about coming from overseas – please do. Queensland is a fantastic place to see and would be ideal to stay for a few extra days to explore!

Details

The price of tickets going on sale later today is $349.99 (that’s Aussie dollars). This ticket price includes:

  • 2 full days of training (20+ sessions to choose from)
  • Digital Pass – audio recordings and PDFs of presenters presentations – so if you miss a session you’ll get to hear it later
  • a standup networking breakfast on the first morning
  • lunch on both days
  • morning and afternoon tea on both days
  • networking event in the evening of Day 1 (including drinks and some food)
  • an opportunity to network with hundreds of other Aussie bloggers

The Dates of the event are 13-14 September (Aussie, you’ll need to arrange a postal vote for our election that day so as not to miss a minute).

We will be selling a virtual/digital ticket as we get closer to the event that will include recordings/slides for most sessions – but of course you’ll miss out on a lot of the face to face fun – so we’d much prefer to have you there in person if you can make it!!!

Tickets go on sale at 1.30pm – but the best way to get reminded/notified the moment that they become available is to simply add your name and email address to the form below and we’ll shoot you a quick email when they’re on sale.

Otherwise – head to our Eventbrite page at 1.30pm Australian Eastern time and you’ll be able to pick up tickets there.

The Definitive Guide to Setting Up and Marketing a Podcast to Help Grow Your Blog

This is a Guest Contribution by Chris Ducker, from ChrisDucker.com.

It’s no secret that the subject of podcasting has been a buzz for quite some time. In fact, some say that although there have been solid podcasting networks around for years and years, it’s only just in the last 12-18 months that the idea of starting a podcast, especially as a blogger, has become something that we’d even consider.

I’ve been blogging for three years and podcasting for almost as long. I’ve had three separate shows, but nowadays tend to focus on just my New Business Podcast, which goes along with my brand as a blogger and entrepreneur. I can categorically say that starting and marketing a podcast has been extremely important, when it comes to my success as a blogger.

So much so, that I would say if you could only add just one strategy to your blog marketing mix this year, I’d highly recommend podcasting, and here’s a few reasons why:

  • 45 million Americans download and listen to at least one podcast a month (source). That’s in the US alone – think about how many millions you can reach worldwide!
  • One in every four podcast listeners, tune into podcasts while driving (source). This is a good opportunity for you to have the undivided attention of your audience.
  • The volume of podcasts has remained fairly steady since 2011 (source). There’s a lot of opportunity for you to capture a chunk of that market share – regardless of what niche you’re covering.
  • The typical podcast consumer is between the ages of 12-34. They are also, high-ticket buyers, and are Internet savvy (source). Perfect if you’re wanting to monetize your blog.

On December 22, 2012, I launched my latest, aforementioned podcast. Within the first month of it being live I had enjoyed over 10,000 downloads via iTunes and had gained the number one spot in the two main categories I was going after, namely “Business” and “Marketing & Management”. Cool, right? Accident? Absolutely not.

There was a very clear strategy in place to make that success happen, which I’ll tell you more about later, so you can put it in place for your own podcasting success. However, before you can have a top ranking podcast, you’ve gotta create one!

Getting Ready to Podcast

If you’re still with me at this point, I’ll assume that you’re rarin’ to start your own podcast. But, let me tell you now that, just like setting up a blog for the first time, it’s going to take some planning and preparation to get your podcast out there in the right way.

As this guide unravels you’ll see me discuss the process of setting up, packaging and launching your podcast in the following phases:

  • Planning your Podcast – You’ll need your thinking cap for this phase!
  • Recording your Podcast – Hardware and software you’ll need to record your podcast.
  • Post Production Work – Exporting, editing, and tagging your audio for iTunes.
  • Publishing your Podcast – All about creating an RSS feed and submitting your podcast to iTunes and the other directories.
  • Marketing your Podcast – Advice and tips on how you can get your podcast to rank well, be found and help catapult your blog and brand online!

Please note there are a bunch of links in this post to resources such as hardware, software and other online tools – none of them are affiliate links.

Let’s begin!

Planning Your Podcast

As with any marketing endeavor, you need to sit down and spend some time thinking about what your podcast is going to be about, your target audience, your keywords and your goals. If you’re blogging already and want to focus on producing content for the same type of audience, then this part of the process will be a little easier and faster for you.

Note: If you’re not blogging already, or if you’re thinking of changing your blogging focus – this exercise is also perfect for you, too – just replace the word ‘podcast’ with ‘blog’…

Some of the things you need to be asking yourself, in preparation of getting going with your podcast are as follows:

1. Your Podcast Title

The name should be descriptive of what your podcast is all about. Take my podcast title for example, from its title alone you know that “The New Business Podcast” is all about business. More importantly, it contains a keyword (business podcast) phrase that I am optimizing my blog and my podcast channel for. Smart, huh?!

2. Your Podcast Subtitle

This will show up next to your podcast title. Your subtitle should complement your title and give listeners the chance to get an ‘elevator pitch’ on what your show is about. Try to include a few keywords here, too – it’ll help your show get found in searches.

3. Your Podcast Description

This is a good place for you to identify who your target listener is and what they can expect from your podcast, i.e. what topics you will be covering in your episodes, common takeaways, etc.

4. Your Podcast Artwork

People’s eyes are naturally drawn to images that “pop” from the rest, so use colors and font styles that will draw people to your podcast, as flowers attract bees. If you’re looking to build on a personal brand, then it’s a good idea to include your headshot in the artwork, along with your title (and possibly subtitle), too. Dimensions change from time to time, according to the directory your listing in. When it comes to iTunes, which is the 800lb podcasting gorilla that you want to be focusing on going after, your artwork needs to be 1400×1400, to make sure that it displays in the various sizes it gets listed in, such as web results, inside iTunes, via the podcast app on the iPhone and iPad, and so on.

No good at designing, or don’t want to have to do it all yourself? No problems, I have a solution for that later on…

5. Your Podcast Talent Name

Your talent name should tell people who you are in several words. It’s not just your name. You have the ability here to include several keywords that you want to be discovered for. It’s imperative that you utilize this option properly.

You’ll see in the screenshot below how I’ve covered (1) the title, (2) the subtitle, (3) the talent name, (4) the description and (5) my talent name.

PODCAST1.png

6. Your Podcast Intro and Outro

One of the ways that you can brand your podcast is by having a distinct intro and outro. It can be as simple as a piece of an instrumental music, or a combo of music and a short voice-over.

If you’re using music, make sure that you get the license to use it – iStockPhoto has some brilliant audio recordings you can license cheaply. Then get your voice-over ready and simply lay it on top of the music using some simple audio editing software, such as Garage Band.

Don’t want to record the voice-over, or edit your intro’s and outro’s together yourself? No problems, I have a solution for that later on…

When you have everything above ready, put them aside for use later on. You’ll need them when you submit your podcast to directories like iTunes, Zune, Blackberry, Stitcher, etc. Before I get into that stuff, let’s get stuck into what you’ll actually be submitting!

Planning Your Podcast

This is the fun stuff! Recording your podcast. I say fun because this is really where “YOU” come into play. This is where you share your knowledge and experiences to your listeners. To start recording audio, you’ll need to get the following sorted out first:

Your Show Format

Typically, there are two types of podcast formats you can go with. First up is the ‘solo’ show, where it’s just you talking into your mic, laying down all your experience for your listeners to indulge themselves in. Secondly is the ‘interview’ format show, where you bring on guests that can lend their own experiences and tips to your audience – much like I did with Darren, on my podcast recently.

You might also decide to do a combination of the two. I recently changed from a full interview format, podcasting twice a month, to a mix of interview / solo shows, which allows me to share my own experiences and business experience a little more freely, by publishing slightly shorter episodes (around 15-20 minutes), bi-weekly.

Microphone

This is a no brainer, I know. Can you use your laptop’s built-in mic? Certainly. Will it sound good? No! At the very least, you need to be recording with a microphone that is on a headset – preferably when it’s attached to your head!

However, if you’re really serious about using podcasting to take your blog, business, or personal brand to the next level, don’t scrimp on your hardware (besides, it doesn’t cost a fortune, anyway!). Invest in a good quality mic and a few cool accessories.

PODCAST2.png

My podcasting set-up is in the image above, here are the Amazon links to everything I use:

  • MicrophoneAudio Technica AT2020 USB Condenser Mic
  • Swing ArmRode PSA1 Swivel Mount Boom Arm
  • Pop FilterNady PF-6 6-Inch Clamp on Pop Filter
  • Shock MountSamsung SP01 Spider Mount
  • Audio Recording / Editing Software

    Another no-brainer. You need software to record your podcast. Whether you’re doing a solo show, or an interview format show, if you’re on a Mac, I suggest you get involved with GarageBand, and if you’re a PC user, then Audacity should be your top choice.

    If you’re recording interviews, I’ve found the easiest way to do this is via Skype.

    You can do this really easily on a Mac using the software, Call Recorder for Skype from Ecamm Network – it’s just $19.95, and allows you to record not only Skype-to-Skype calls, but also Skype-to-phone calls, too. On the PC you can do the same thing with Pamela. I recommend upgrading to the Professional version (€24.95) because of it’s specific support for bloggers and podcasters.

    Getting Ready to Record

    There are a number of things that I’ve picked up in the last few years since I started podcasting, in regards to actually planning the individual episodes.

    Firstly, make sure you plan out your show properly. If you’ve ever listened to a podcast before and thought that it sounded like it had been literally thrown together at the last minute, the chances are it probably was!

    If you’re interviewing a guest, visit that guests blog, or website. Snoop a little on what they’ve been up to on social media profiles – especially Twitter, as people tend to speak a little more freely on that platform. Then put together some questions, or at the very least a collection of bullet points on topics that you’d like to discuss with them.

    If you’ll be recording a solo show, that doesn’t mean this gets any easier. In fact, it’s harder, as it’s all about you, and only you! So, likewise, plan out your content by getting some ideas from your community, answer some questions they have and provide some solid ‘how to’ advice. All this coupled together with your charm, humor and entertainment factor, and you should be fine.

    Either way, I always like to make sure that I’ve got a glass of water close by, any material I might need to reference during the recording either on the screen, or better yet, printed in front of me – as well as making sure that all other distractions turned off.

    Now, go ahead and hit that recording button!

    Post Production Work

    We’re now coming down to the nitty-gritty of things. The dirty stuff that happens after you’ve recorded your podcast. This is where all the techie talk comes into play. Audio and sound engineers refer to this stage as post production work and it starts with exporting your audio file.

    Now, don’t be scared of this term. When I say export, it just means that you will save the file in a format that is recognizable by iTunes and other audio directories and devices – in other words, across the board – an MP3 file format. Name your file something relevant, like NBP001 (this is the title code I use for ‘New Business Podcast – Episode 1’).

    Note: For those using Audacity, you will be asked to download a LAME encoder the first time that you export an audio as an MP3 file. The system will direct you the download site or you can also download it here.

    After you’ve exported your audio file, the next thing to do is to edit your audio. You can do this using Audacity, or GarageBand, as we’ve discussed already.

    This is the part where you add the intro and the outro, remove background noise, adjust sound levels, and add any sound effects, voicemail recordings, etc. This is also where you trim the audio and remove portions that you’d rather not include in the final product.

    Drop an F-Bomb by accident? Bleep it. Stuttered, mumbled? Removed it. Recording run for too long? Cut it! You can do what you want – it’s YOUR podcast, after all.

    When you’re done with the file, the next thing you need to do is to save your edited audio as a new file. This way, just in case something happens in the future, you’ve got the original, un-edited file, along with the ‘final’ edited version, backed-up. Always back-up.

    Now that you’ve got your final audio (the version of your recording that the world will hear), you need to tag it properly, so that all the information related to your show gets uploaded with it, along with the file itself.

    Here’s a screenshot of how I tagged a recent episode of my podcast. You’ll notice all the information we finalized earlier coming into play here, such as the title, subtitle, description, talent name, etc. It’s also at this point that you’ll attach the podcast artwork to the file, too.

    PODCAST3.png

    After you’ve done this, give yourself a pat on the back. You’ve successfully tagged your podcast. Which leads us to the next step.

    Don’t know how to edit audio files together, or simply don’t want to have to worry about tagging your audio files yourself? No problems, I have a solution for that later on…

    Publishing Your Podcast

    This is essentially a three-step process which includes getting a media host sorted out, setting up your podcast only RSS feed, publishing your first few podcast episodes and then finally submitting your podcast to the major directories!

    Set Up Your Media Host

    Firstly, you need to figure out where you’re going to host your audio files. At first, as long as they are below the maximum upload size of 50MB, you can do this directly onto your WordPress server, via your usual dashboard. The only problem with this is that when your podcast becomes popular, you might have server issues, with all the download’s taking place!

    A far better way to attack this step in the process is to upload your files to a dedicated audio file / podcast server. I use the folks over at Libsyn, and they have been brilliant. They even promote my episodes and blog posts via social media, from time to time. Awesome customer service, too. With a few different payment options to choose from you can get started at just $5 a month, for 50MB – just enough space for one, maybe two episodes a month.

    Set Up Your Podcast RSS Feed

    Once you’ve uploaded your file to your media host, the next step is to create a feed for your podcast. This is the one area where a lot of people trip up. So, let me put that another way – you need to create a ‘podcast only’ RSS feed. I can try doing this on your own, if you’re tech-savvy enough, if not – here’s the perfect, step-by-step solution for you.

    Within WordPress, you’ll see five dozen, or so plugins listed when you search for “podcasting “ in the directory.

    We’re going to install and activate the best one, in my opinion. The Blubrry PowerPress Podcasting Plugin. Note: This is the same plugin you’ll use to actually publish each of your podcast episodes, too.

    Once installed, follow the steps below to create your Podcast Only RSS Feed:

    1. Under the Welcome Tab, check the box before “Custom Podcast Channels” and save. It will create one podcast channel by default.
    2. Edit the default “podcast” channel. You can find this in under the PowerPress menu in the left hand side. Change the name of the podcast to the Title of Your Podcast show. Don’t forget to save.
    3. Click Settings under the PowerPress menu and go to the Basic Settings tab. Make sure that the boxes are checked before Media URL and Media File Size and Duration. These options created additional fields in the Post Editor, where you can enter the file URL of your podcast. Keep in mind that this URL ends up in .mp3, or other audio file formats.
    4. Scroll down to the bottom and delete the URL in the Default URL field. Save again.
    5. Under the Feeds tab, make sure that “Enhance All Feeds” is selected.
    6. Copy the Podcast Only Feed URL. Since you have no podcast episode published yet, it will be in RED. Make a note of it for later use.
    7. Scroll down under the Feed Settings, set the number of podcast episodes you want to show in the feed, e.g. 10, 20, 50, or 100.
    8. Upload your RSS Image. This is the cover art you prepared when you were planning your podcast. The size of the image should be 300×300 pixels.
    9. Add a location to your RSS Feeds. If you don’t plan on traveling for each podcast episode, then put down your normal location.
    10. Save your new settings for the Feeds tab.
    11. Go to the iTunes tab and scroll down to the iTunes Feed Settings. Enter the details required namely Subtitle, Summary, Keywords, Host and Categories. Just copy these from your podcast plan. (Remember the one you prepared before you started recording?) Select three categories for your podcast.
    12. Set whether your podcast will contain explicit content or not. Upload an iTunes Image, which is the cover art you have prepare beforehand. Use the file size with 1400×1400 pixel dimensions.
    13. This is where you publish your first podcast episode. Just open a post draft, as usual, type out your show notes and then put the post in a ‘Podcast’ category, so it’s easier for archiving / searching in the future. Don’t forget to add the media URL – the file URL for your podcast that will end in .mp3, that’s sitting on your file server. The box for this is under the text editor box.
    14. Go back to the Feeds tab under the PowerPress menu and click on the “validate” link next to the Podcast Feed. This will open another window called Feed Validator, which will tell you if you’re feed is properly setup.
    15. Make sure that your Podcast Only RSS Feed URL is the same as the one you took a note of earlier on. This is important because this is the URL you will be submitting to the directories.

    Continue to Publish New Episodes – Now that your feed is set up, and your first podcast episode is published, all you need to do is continue to publish new episodes – and before submitting to the main directories – which are:

    Why do we need to publish more episodes BEFORE submitting? Because the chances of your podcast getting accepted by directories is correlated to the number of episodes you have. Meaning, the more episodes you have in your feed before submission, the more likely that it will get accepted.

    In fact, Blubrry for example, says that it requires seven episodes before they’ll accept your podcast into their own directory. However, I’ve found that a minimum of three episodes is usually good enough to get listed in these major directories, and lets not mess around here – iTunes is the one we really care about, right?! I got a listing on the iTunes store with just three shows for my latest podcast.

    Marketing Your Podcast

    Just because your podcast has been approved by the directories and you’ve started to publish regularly, doesn’t mean that you can relax. In fact, you now need to work even harder than ever to make sure that it’s found and downloaded by as many people as possible. Especially when it comes to getting a taste of a little iTunes success.

    How to Achieve Amazing iTunes Success – FAST!

    At the top of this post I mentioned the success I had enjoyed in the iTunes store. I utilized a really simple tactic that paid off big time, and although I did produce an in-depth post about it on my own blog, this article would not be complete without including it here, too.

    There’s a little known fact that many first time podcast producers are unaware of, that will make all the difference in the instant popularity of your podcast in the iTunes store. It’s about how to take advantage of the ‘window period’ you’re given in the ‘New & Noteworthy’ section of Apple’s iTunes Store once your podcast is approved in its directory.

    Apple automatically lists your podcast in the ‘New & Noteworthy’ section, which appears at the top of the iTunes search results for every category, for a limited period of 8-weeks, following the launch of your podcast in the iTunes Store.

    Bottom line, you have two short months to shine, and grow your audience. So what you need to do is launch three episodes in your first week, this boosts your download count immediately – putting it very close, if not right at the top of the section – ahead of all your competitors.

    Then, try your best to publish at least one new episode a week, for the remaining 7-weeks, to keep the download (and subscriber) count growing, and your podcast listed at the top of the charts.

    With the New Business Podcast, by the end of the 8-week period, I had consistently held the number one spot in two separate categories, and received well over 25,000+ downloads with just 9 episodes published.

    General Podcast Marketing Tips

    Even with the simple iTunes tactic (and the success that it can bring) in place, you still need to market the hell out of your show. So, here are a bunch of additional marketing tips that you can work on, to be sure that your podcast becomes a success, and helps catapult your blog and brand to the next level.

    • Promote your podcast through social media. Post links to new episodes on your Facebook page, Twitter profile, as well as your LinkedIn and Google+ profiles, too.
    • Invite members of appropriate Facebook and LinkedIn groups to subscribe to your podcast – this works really well, if you stay focused.
    • Add a link to your podcast in your email signature.
    • Add a link to your podcast on the sidebar of your blog, or perhaps the navigation bar.
    • Email your list subscribers whenever you publish a new podcast, incase they aren’t subscribing to your Podcast RSS feed.
    • Reach out to other bloggers that you’re friendly with, and ask for them to mention your new podcast on their Facebook page, etc. – you can offer them a guest spot on your show, if it helps sweeten the deal!

    Get Smart – Don’t do ALL the Work!

    Remember where I said a few times earlier on in the post that I had a solution to you not knowing how to do something, or simply not wanting to do something related to getting your podcast up and running… well, here it is.

    It’s called outsourcing.

    No talent in graphic design? Want a cool sounding ‘movie voice guy’ to do your intro and outros? You can hire freelance graphic designers on oDesk, or if you’re in a tight budget, go to Fiverr. Just make sure that you’re clear on what you want. Provide examples of cover art work that appeal to you and perhaps some audio examples.

    If you want to take all of this to the next level, then you could also look into finding an Audio Editor VA, either part-time, or full-time through Virtual Staff Finder (Disclaimer: I own this company), or another service – they can then fundamentally handle the whole process for you. All you need to focus on is creating the content and marketing the content!

    And if you didn’t want to handle the marketing side of things, you could also find a VA to do that for you, too – but, that’s a whole separate blog post!

    And my final tip, above and beyond everything else, is to be sure to provide great value in every episode that you publish. This is easily the best way to make sure that your subscribers will continue to tune in, and recommend your podcast to their own networks.

    The fact is that ‘fluff’ doesn’t cut it anymore. As online content creators we need to be sure to research and create content that is genuinely consumable. If it is, people will not only consume it, but they’ll also be more than happy to share it with the people they know – and that is what makes a ‘good’ podcast… ‘great’.

    Focus on having fun with your podcasting, and utilizing the power that it brings to your overall online brand. As far as I’m concerned, it’ll help grow your blog faster than any other activity that you can spend time on nowadays.

    Are you already podcasting to help build your blog following and overall brand? If so, share with the community here what’s worked well for you. I know I’d love to hear from you, for sure!

    Chris C. Ducker is a serial entrepreneur, speaker and author. He is the founder of Virtual Staff Finder, the world’s number one VA match-making service, as well as a popular blogger and podcaster at ChrisDucker.com. He can also be found daily on Twitter @chriscducker.

    7 Strategies for Growing Community on Your Blog

    This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

    Across a Crowd

    1. Write in a Conversational Voice

    This tip fits into the ‘it’s not rocket science’ category of blogging tips (as do many blog tips) – however as simple as it sounds I regularly see bloggers falling into the trap of talking ‘AT’ readers rather than blogging in a conversational voice.

    The art of good conversation is as much as being ‘interested’ as it is about being ‘interesting’. Good conversationalists ask questions, pause to allow others to speak and listen to others when they are speaking.

    ships, night, passing and all that...

    Good bloggers similarly often write in a more conversational way and in doing so invite readers to respond.

    Every bloggers needs to find their own style and voice but I’ve found a number of things have been helpful in writing more ‘conversationally’:

    I write like I speak

    y best blog posts often start out as me writing an email to a reader answering a question. Alternatively I will often imagine I’m talking to someone as I’m writing – which leads to a post written in a more personal way.

    I tell stories

    I don’t do this in every post but I find that when I weave some kind of personal angle into a post that it seems to draw readers into recounting their own stories. The story need not be long or highly personal story – it could simply be sharing how you did something in your business (you’ll see me do this below when I talk about how on dPS we added a Flickr Group to dPS as an intermediate step on the way to starting a forum).

    I use personal language

    When you talk to another person it is common to use words like ‘I’, ‘you’ and ‘we’. Conversely when you write in a theoretical language these words often disappear. Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts this year had personal words in their titles.

    Share Opinions

    One of the most powerful ways to get some kind of a reaction from readers is to share you opinion. Doing so will automatically trigger your readers to think about their own opinions and whether they agree with you – and more often than not you’ll find at least a few of them will let you know if they do! Tread a little carefully here – opinion pieces can cause debate and depending on the tone of your writing and the topic can lead to heated conversation!

    2. Invite Interaction

    Part of writing in a conversational tone is to invite others to participate in the conversation. While some of your readers will comment without any kind of interaction you’ll be surprised how many more will interact with you with a simple call to do so!

    Individual Protection

    Inviting your readers to interact with you can include numerous things such as:

    • asking readers to comment (and not just at the end of posts… you can signal right at the beginning that you’re interested in other people’s thoughts on a topic (as I did several paragraphs above).
    • asking specific questions – I find the more specific your questions are the better better responses you get (i.e. instead of ending a post with a general ‘what do you think?’ guide your readers with a more specific question about your topic or give them some alternatives or examples to help them make that first comment.
    • write posts that are purely questions – one of the best ways to get responses is simply to write a post that is little more than the question itself. These ‘discussion’ posts can be gold (for example recently to wrap up a week of content on the topic of Pinterest we finished the series with a discussion post on the topic.
    • Setting a Challenge – on dPS we do a weekly themed challenge for readers to go away and take a photo on a theme and then to come back and share what they did (here’s an example of one we did on the theme of ‘Nature’). This not only gets a good number of comments – it gets readers DOING something quite involved which is a sign of real reader engagement. Another recent example would be our recent Group Writing Project here on ProBlogger.
    • Polls – perhaps the simplest method of getting a first time reader out of passivity and doing a little something is to run a poll on your blog. Having them simply choose from a couple of multiple choice options and clicking ‘vote’ may not seem like much but it signals to your readers that you’re interested in their opinion or experience and takes them a tiny step down the road to engagement and community. The other thing you can do with polls is once they’ve voted ask them to tell you why they voted as they did. For example on dPS we asked readers if they’d ever taken a photography class and then at the end of the post invited them to tell us what class it was and how they found it. 161 people added a comment. While this was a small % of those who’ve voted in the poll it was a higher number of comments than an average post on the site.
    • Tell Readers about the Community - while we’re talking about polls, the other thing I’ve found useful is to not only run a poll but to post the final results of a poll too. For example in this post we shared how many of our dPS readers are looking to buy a new camera. In doing this readers see where they fit in to the diverse membership of your community and you remind them that they participated. The other good thing about showing results is that you signal to your whole readership that others are engaging with you. In that example above we mentioned that 28,000 people responded to the poll – great social proof!
    • Invite Interactions OFF your blog – community does not just need to happen ON your blog for it to be worthwhile. In fact some of the best community discussions I’ve seen among my readers have happened on our dPS Facebook page or on my personal Google+ page. People are trained by these social networks to interact – so it can be a great place to begin conversations and relationships that may lead to ongoing community.

    Regular invitations to your readership to interact will gradually draw more and more of your readers out of passivity and into an interaction with you. Even a small first step towards community could lead to a passive reader becoming super engaged which as we’ve seen previously can have many positive benefits.

    Further Reading:

    3. Consider a Dedicated Community Area

    Blogs have community built into them to some degree by allowing comments to be made on any post. Many blogging tools now not only allow comments but allow threaded comments which enhance the experience and allow mini-conversations to happen in an easy to follow way.

    However if there may come a time on your blog where you want to give readers the ability to not only respond to what you or your writers have to say – but also to start threads of new conversation.

    To do this you’ll want to consider some kind of dedicated community area.

    There are a number of ways to do this. On dPS I first did this by starting a ‘Flickr Group‘ where I invited readers to share photos and start conversations. dPS being a photography site and Flickr being full of photographers this not only gave our readers a place to interact but also helped us to find new readers.

    For dPS the Flickr group also gave our readers a taste of community and whet their appetite for it to the point that they began to ask if I would consider starting an actual forum area – something I did (see the dPS Photography Forum here) after I saw that there was enough demand to kick it off with enough active members.

    Blog to foum

    A forum comes with its own advantages and challenges.

    In short forums benefits are:

    • Increasing Reader Engagement
    • Builds User Generated Content
    • Increases Page Views per Visit
    • Appeals to different types of readers

    However the challenges of forums include:

    • The challenge of moderation (they can take a lot of work and are often targets of spammers)
    • The challenge of having enough critical mass to make the forum active enough to be attractive
    • The technical challenges – as with most self hosted blogging platforms forum platforms need maintenance and upgrades and can be a challenge to manage.

    Further Reading on Forums: check out 10 Mistakes that Will KILL a Forum (or blog) and 6 Tips on Adding a Forum to your Blog.

    Other options for community areas on a blog include setting up off site community areas such as:

    Of course with all of these options you’re really at the mercy of other companies who have control over the hosting and upkeep of your community. You also lose some control over features etc.

    Add to the conversation: If you’ve had experience with other types of community areas on your blog (or other people’s) I’d love to hear about them in comments below.

    4. Use Interactive and Accessible Mediums

    While we’re talking about using different types of social media lets touch on a range of other tools that you can use to help build community on and around your blog.

    A number of years ago I experimented over with using Ustream to connect with my readers. I set up a ProBlogger channel and on a fairly regular but impulsive basis used to jump onto it to do Q&A sessions with readers.

    It has been a year since I ran a Ustream chat but the times I did it I got a lot of positive feedback from readers as it allowed them to not only interact with me by asking questions but allowed them to see and hear my responses live.

    Today there are a number of other such options available to you – perhaps the most popular of which is what Google+ offers with their hangouts.

    I’ve not run a hangout myself yet (there are only so many hours in the day) but have attended many as a viewer and think that they’d be a great way to give readers a more engaging experience of you – particularly now that they can be live streamed and synced with your Youtube channel.

    One of the best people I’ve seen doing hangouts is Trey Ratcliff who is brilliant at it!

    The other option on this front is to experiment with running webinars – something I’ve done more and more over the last year.

    Webinars

    I use GoToWebinar (to which I am an affiliate) to run ProBlogger webinars and while mine have only been me talking to slides or me interviewing guests (audio only) I’ve had more positive feedback about our webinars than I have about most other things I’ve done in the past couple of years here on ProBlogger.

    GotoWebinar have also just introduced Video conferencing also for 100-attendee webinars (soon to be adding it for larger plans too) so that those attending can see you live.

    5. Run Projects and Challenges

    I’m often asked what the ‘tipping point’ for ProBlogger was – the moment that the blog really took off. There were a number of these but one was the first time I ran the 31 Days to Build a Better Blog (31DBBB) challenge.

    31 Days to Build a Better Blog is today our best selling eBook but it didn’t start out that way. It actually began as a series of blog posts that I put together over a month in 2005.

    The idea started as a joke with a fried but was one that wouldn’t go away and so on the spur of the moment in the early hours of a night when I couldn’t sleep I posted that we were going to run this challenge where I’d give readers a little teaching/theory on an aspect of blogging every day for 31 days and would also give them a challenge to complete that related to the challenge.

    I didn’t really expect it to take off too much but the next morning I awoke to a lot of comments on that post and people emailing to say that they were excited. The following 31 days not only saw increased traffic on the blog but readers engaging in a deeper way than they had before.

    I ran 31DBBB over the next two years again and each time we saw readers becoming more and more engaged with the site.

    What I realised through these projects is that giving people a common task to work on over a period of time gives them a shared experience that draws them closer together.

    Since 2005 there have been many such projects run around the blogosphere. In fact inspired by 31DBBB Nester from Nesting place runs an annual ’31 Days of Change’ project on her blog in which bloggers are invited to run a ’31 Days’ series on their blogs.

    Last year Nester saw over 1200 bloggers run 31 Days Challenges over the month of October (just a few pictured below)! That project is growing every year and I suspect it is because bloggers who join are discovering the power of running such a project on their blog.

    There are many other challenges you can run. Check out FatMumSlim’s Photo a Day Instagram challenge for example which is participated in by many thousands of people. Similarly Fox in Flats runs a Style Dare a Day challenge that is always popular.

    Add to the conversation: If you’ve run a challenge like this – please tell us about it in the comments below so we can learn about it!

    6. Real Life Events

    One of the most powerful ways of building community with your readers is to actually meet them – face to face.

    I know this is full of all kinds of logistical challenges but IF you can meet your readers – take the opportunity because face to face interactions and a real life shared experience certainly seems to speed up the building of community.

    I first experimented with this in the early days of my first blog when I didn’t have a heap of readers but when I posted that I would be in London on a holiday and asked readers if they wanted to meet up for a drink. I had 3 people show up for a beer – not a large crowd but the first time I’d met readers face to face.

    Now almost any time I’m in a new city I’ll try to tweet/post out a time and place to have a meet up. Sometimes we get a good turnout and other times it is small – but every time it gives me an amazing opportunity to meet readers and build relationships with them (and for them to meet one another).

    The other way I put myself out there to meet readers was to attend events that I thought my readers might be attending. In the early days for me this was about buying a ticket for popular events just like everyone else but in time it meant accepting speaking invitations when they came for the events I knew my readers were attending.

    Over the last 4 years I’ve of course had opportunity to not only attend other people’s events but to run my own ProBlogger Training Events here in Australia. This started relatively small with a hastily arranged 100 person event but each year it has grown – to the point that our September Gold Coast event sold 200 Early bird tickets in a couple of hours.

    The added bonus of our real life event is that a virtual event runs alongside it both in the selling of virtual tickets but also through the hashtag for the event. While not all ProBlogger readers are able to get to Australia in person the event hashtag last year saw a lot of readers engaging with one another and the ProBlogger brand and created a real buzz.

    What I notice after running an event or meeting people face to face is that in the days and weeks after we meet in person I’m much more likely to see that person engaging with me on social media and on the blog. It’s one of the fastest ways to build deeper engagement.

    The perfect example of someone who has run hundreds of real life events around the world is Chris Guillebeau who when launching his books has done meetups in every state in the US and for his recent book every continent around the globe. I was fortunate to go with him to one of these events in Melbourne and was amazed at the enthusiasm his readers turned out to the event with – it’s no wonder Chris has had such a massive impact upon so many.

    7. Put Your Readers in the Spotlight

    Newsign

    Way back in 2006 I wrote a very short post encouraging bloggers to ‘Make Your Readers Famous‘.

    At the time it was a bit of a throw away idea and not something I’d pondered too much but in the last 7 years it has been something that I’ve seen the power of many times.

    The idea is simple – put your readers in the limelight on your blog. Most blogs keep the blogger on the stage with the microphone and the readers inn the audience – but what would happen if you allowed your readers onto the stage?

    The answer to that question is that readers will take real ownership over your blog and become a lot more loyal to it if you allow them opportunity to share the limelight.

    Most bloggers use their blogs to build their own profile – but when you use your blog to help your readers to build their profile and achieve their own goals something special can happen.

    Here are a few ways that you can make your reader famous that I’ve previous published (updated for 2013):

    • Promote a comment to a Post – sometimes readers make incredibly insightful and wise observations and tips in the comments of your blog. While they will be read by a handful of people in the comment thread – why not pull it out and use it as the basis for one of your post – highlighting the wisdom in it and the person who made the comment.
    • Write a Post about a Reader’s Blog – visit the blogs of those leaving comments on your blog and pick one that you resonate and that is relevant to your readers. Write a link post linking to that blog highlighting the best posts and what you like about it.
    • Send Your Readers to Comment on Someone Else’s Blog – write a post that links to someone else’s great blog post and instead of asking your readers what they think about it on your own blog ask them to head over and comment on it on the other person’s blog. Shutting down the comments in your own post and saying that you’ve left a comment on their blog already can help make this more effective.
    • Give Readers an Opportunity to Promote Themselves – run a project or write a post that gives readers an opportunity to promote themselves in some way. For example on dPS I wrote a post asking readers – do you have a photoblog?‘ As I wrote the post I thought I’d add a line inviting readers to share a link to their photoblogs. I didn’t think much of it until the next morning when I woke up to 250 comments on the post and a whole heap of emails thanking me for giving readers the opportunity to highlight their work.
    • Run a Reader Poll and Highlight Answers in a followup post – have a post one weekend where you pose a question to your readers. Then in the week that follows do a followup post where you add some of your own thoughts on the question and pull out some of the best comments left by readers. Alternatively you could survey your twitter followers on a topic relevant to your blog and then highlight their responses as a blog post (example of this).
    • Invite Guest Posts – often ‘guest posting’ is talked about solely as a way to get free content for your blog. While this is nice – one of the things I love about it most is that it puts the microphone in the hand of someone else and lets someone who would normally be constrained by the comments section have a little more power and influence on the direction of your community for a moment in time. This can have a real impact upon the person doing the post – but also upon your readership as they see someone like themselves featured on your blog.
    • Invite your Readers to Promote their Social Networks – a fun project I ran here on ProBlogger a number of years ago was to have a ‘social media love in‘ where I invited readers to share their social media accounts with us here on the blog. Readers left comments sharing their Twitter, Facebook, Youtube, StumbleUpon (and more) accounts and we compiled all the submissions (over 700) into lists so readers could all follow one another. It was a massive amount of work but helped our readers grow their profiles.

    There are many more ways to put your readers into the spotlight and help them out with their own online projects and goals. Please let us know below how you’ve done this type of thing on your own blog!

    Highlights from ProBlogger Event 2012

    Last weekend, over 300 bloggers converged at Etihad stadium in Melbourne to attend the annual ProBlogger event.

    Image by Marija Ivkovic

    We had dreamed a lot bigger this year. This was the first year that we held the event over two days. It was the first year we had two different “streams” of content, and the first time we uploaded the presentations shortly after the sessions had finished for virtual attendees.

    I think it was pretty successful. People loved how many different niches were represented—we had speakers from travel, cartooning, business, food, photography, fashion, parenting, and more. People also enjoyed having direct access to the team that has helped me grow my business revenue over the past two years.

    From little things big things grow

    This turned out to be the accidental theme of the two days. I started my keynote on Friday by telling the audience about my early experiences as a blogger—including the story of my now defunct printer blog (which I had no passion for … and as a result couldn’t sustain)!

    I think the attendees appreciated hearing from people at different levels of success in their blog. We heard from bloggers who were focused on building a part-time business around other responsibilities. We also heard from bloggers who had enjoyed a lot of success within two or three years of starting their blog.

    I think Elle Roberts said it best:

    It is okay to shift, change, and maybe even completely flip your direction. You need to give yourself permission to stay true to who you are what you want today and stop holding on to what you wanted when you started your business.

    Many bloggers told us that they felt reassured after attending as well as having specific “action steps” planned to complete after they had recovered.

    One of my favorite moments of the event at the end of Day 2 when we all went out into the 40,000 seat stadium to think about the impact we can have as bloggers – Image by Danimezza

    Take small actions every day

    Something else that really resonated with people was the idea of finding small blocks of time each day and using them to do an activity that improves your blog.

    I spoke about how I created my first ebook by finding and using 15-minute blocks after the birth of my first son. Many people tweeted their own suggestions and followed up with blog posts:

    Image by Marija Ivkovic

    Chris Guillebeau was one of the standout speakers. He received so many compliments on his kindness and sincerity. It was a real honour to share this event with him.

    The PBEVENT Team!

    The day 1 networking drinks at Maha were another highlight. As you can see, we had a lot of fun catching up and posing for pics courtesy of Smilebooth Australia.

    The Virtual Pass

    This was the first year we made the presentations available almost live, and this was something that all attendees really responded to. People loved not worrying about missing information and being able to participate in the conversation virtually.

    We also had 100+ others attend the conference from around the world virtually—it was great to see so many tweets coming in from participants in places like Serbia, South Africa, America, Canada, New Zealand, and of course many from around Australia.

    It really added an extra element to the event, and is something we´ll look at expanding on next year.

    The virtual ticket is still available if you are interested.

    It includes 21 hours of great blogging teaching, all the slides used by presenters, and a recording of an hour-long Q&A webinar that I recorded with attendees after the event.

    Get your Virtual Ticket here.

    Do it in a Dress

    I ended the first day by wearing a dress to the final session. Yes, a dress. The goal was to raise enough money for ten girls in Africa to attend school.

    Image by Misho Maranovic

    We hit our target. You can still donate here.

    Our 2013 Event

    This year’s event was a real success, but we’re already looking forward to next year. We’ve just finished our debrief as a team and there are some further improvements and new features of the event that we’re looking to add.

    Interested in coming?

    Leave your email below and we’ll let you know where and when it’s on:


    Note: your details will be kept private and you can unsubscribe at any time.

    Reviews of PBEVENT from attendees

    There have been a flood of blog posts about the event this year. Here are just some of them—enjoy!

    Thanks to our sponsors!

    Thanks so much to our partners and sponsors at PBEVENT who helped make the event so great!

    Lenovo, MYOB, Holden, Yellow Pages, Curtin University, Social Callout, Blurb, Coldflow, Zendesk, and Oz Blog Hosting.

    Also thanks to World Vision Australia for helping out at the event with volunteers.

    Image by Marija Ivkovic

    Attend the ProBlogger Training Day Virtually

    IMG_7591-1.jpeg Are you looking for a little inspiration and guidance in your blogs development? The ProBlogger Training Event Virtual Ticket could be just what you need.

    Earlier in the year when I announced the ProBlogger Training Event—an event to help bloggers develop profitable blogs—in Melbourne I’ll admit that doing so made me feel very, very nervous.

    I’d just put a deposit down on a venue with a bigger capacity than we’d filled before, and while we’d sold out smaller venues previously, we’d only ever done so for single-day events. This year, we were moving to an event held over two days.

    I need not have been nervous—tickets sold out quickly (just under three months before the event) and ever since, we’ve had a steady stream of requests for people wanting tickets who we’ve had to say no to.

    There has also been a heap of interest from those living outside of Australia for the event. A number are making the trip, but the most common request we’ve had has been for online access to the content—a virtual ticket.

    Your wish is our command: today I’m pleased to announce the ProBlogger Training Event Virtual Ticket.

    What is the ProBlogger Training Event?

    The ProBlogger Training Event (being held on 12-13 October in Melbourne) is all about inspiring and equipping bloggers with the knowledge to help them build profitable blogs.

    We’ve put together 21 sessions over two days on a range of topics including:

    • an introduction to monetizing blogs
    • working with brands—monetizing through advertising
    • monetizing with sponsored posts
    • how to create and sell ebooks
    • making money through continuity programs, courses, and membership areas
    • launching products and services on your blog
    • photography for sponsored posts
    • branding your blog
    • turning visitors into raving fans
    • taking a new blog to success
    • social media and community
    • how to use email to drive traffic, build community, and make money
    • and much more.

    speakers.jpeg
    Speakers include myself, Chris Guillebeau, Shayne Tilley (Web Marketing Ninja), Sarah Wilson, Nicole Avery, James Tuckerman, and many more.

    What is the Virtual Ticket?

    While the live event is long since sold out, we’ve designed the virtual ticket to be the closest thing possible to actually being there.

    It gives you access to:

    • audio recordings of every session—21 hours of teaching in all
    • all the slides used by presenters at the event (yours to keep as PDFs)
    • access to an exclusive live webinar with me after the event where I’ll take post-event Q&A (this will be recorded for those not able to get to the live webinar)
    • access to a private Facebook group to network with other virtual and live attendees, speakers, and event organizers.

    You’ll get access to the audio and slides shortly after each session on 12-13 October, to listen to straight away or to come back to later to take in at your own leisure (again and again if you wish).

    This event is perfect if you’re a blogger wanting to build a profitable blog. You’ll come away with some great information and inspiration from bloggers who are actually doing what they’re teaching.

    Take advantage of the early bird price today

    The early bird price of this virtual ticket is just $149 US. This is a saving of 25% on the full price of $199, which comes into effect on 10 October.

    So don’t delay—grab your ticket today here.

    Grab Your BWE Virtual Ticket for $100 Off—24 Hours Left

    Wish you could get to Blog World Expo this year, but can’t make it to New York? Me too.

    I’ll be in Queensland with the winners of my blogging competition, but I know there are plenty of bloggers from other countries, as well as within the States, who won’t be able to attend Blog World this year.

    Fortunately, you and I don’t need to miss out on the information and fun of the Expo (and if the speaker list for this year is anything to go by, the conference is going to be really impressive).

    We “remote” bloggers can still “attend” on a BWE virtual ticket. And if we register by May 15 (that’s roughly 24 hours from now!), the good folks at Blog World will give us a $100 discount on the tickets.

    That’s a great deal—the full virtual ticket price is $397, so this is a discount of 25%.

    The virtual ticket includes access to every recorded session (including audio and the slides presented by the speaker), as well as various bonuses that the BWE team adds exclusively for those with virtual tickets—click here for full details of what’s included.

    Don’t miss this great discount—grab your Blog World Expo virtual ticket here.

    Get Your Blog World Expo Fix Here [#BWELA]

    Get in on BlogWorldExpo!Over the last couple of days I’ve been in Los Angeles getting my annual fix of the wonderful Blog World Expo conference.

    I wrote about why I come to BWE a few weeks ago but this year has been a great event. I’ve had a less hectic speaking session than usual which has allowed me to attend a heap of sessions. With still a full day to go I’ve already come away with pages of notes and ideas that I need to go home and put into action.

    I also had a blast yesterday giving one of the track keynotes – the feedback was wonderful. I talked about blogging from the Heart…. but Smart (here’s a couple of live blogging recaps from my keynote).

    There are hundreds of sessions running and over 300 speakers featured – way too much to take in in just 3 days – however I’ve secured a ‘virtual ticket’ which gives me access to all the recordings from the event.

    The cool thing is that whether you’re hear in LA this week or not – you can access all the recordings too via this Virtual Ticket.

    It gives you access to over 100 recorded sessions plus some extra interviews that are being recorded with speakers at the event. Each session goes from 45-60 minutes so really you’re getting enough content to be able to listen to a couple of hours worth of inspiration every week until next Blog World Expo (which is the way that I plan to listen to it all).

    The Virtual ticket is currently $347 which sounds a lot – but at a bit over $3 per session it represents value (and when compared to coming along in person with travel, hotel and ticket prices its very reasonable). I’m also told that this price will increase in the coming day or two after the conference ends.

    So if you’re looking for some inspiration and solid teaching to lift your blogging up a notch – check out the Blog World Expo Virtual Ticket here.

    7 Golden Rules: Blogging in English for Non-Native Speakers

    This guest post is by Michael Schuermann of Easy Hiker.

    English is the language of the Internet. If you are the monoglot citizen of a country like Denmark, you are—through no fault of your own—restricted to an audience the size of metropolitan San Francisco.

    Even for the native speakers of a major European language such as German, English is the only available ticket to a global readership.

    This is why virtually everybody nowadays blogs in English.

    Passport

    Image copyright Anyka - Fotolia.com

    Writing in a foreign language, however, is not an easy skill to acquire. I am not suggesting that simply by reading this article, you will become a fluent writer. But I can show you how to get there—and point out some of the most dangerous traps along the way.

    1. It can be done

    Every year, English books are published by authors who have learned English as a second or third language, sometimes late in life. (I myself have managed to have one such book published)—just to prove to you that any fool can do it.)

    At the top end, you have authors who have produced real works of literature: Vladimir Nabokov and Joseph Conrad, for example.

    At the low end of formal ambition, writing factual, descriptive texts in English is actually quite easy—which is why English is not only the language of the Internet but also the lingua franca of academic discourse.

    If you have something to say, the English language will always give you the tools to say it clearly, briefly and concisely. So, take your heart in both hands, step in front of a global audience—and just do it.

    2. Get rid of your native accent

    Accents are speech habits you acquired from your native tongue. They are most familiar to us in the form of sound, but they exist in writing, too.

    You will want to get rid of them.

    Thankfully, this is easier in written than in spoken language: Nabokov and Conrad, apparently, never quite got rid of their spoken accents, but I am still to hear anybody accuse either author of “Slavic” mannerisms in his prose.

    Read and listen as much in English as you can, acquiring English rhythms and speech patterns through osmosis. (Get into the habit of reading a quality daily such as The Guardian or the New York Times and listen to BBC Radio 4. It’s all just a click away.)

    Develop a feeling for the specific difficulties that writers from your own language have. Study English texts written by speakers of your own language—anything will do: announcements in airports and public transport, for example. Tourism brochures can also be highly useful.

    Always ask yourself: is this good? And if it isn’t, why not? Where could I have improved upon this?

    3. Do not translate

    Always write your posts in English first, even the drafts. Resist the temptation of writing exposés in your native language.

    Any such draft will always betray its origins, unless you are an extremely good translator. (Good technical translators do not “translate”: they take a sentence and ask themselves how a native speaker would have conveyed the same message in the target language.)

    4. Do not overreach yourself

    Keep it simple. Do not aim to produce literature. Do not try to impress your readers with the quality of your English.

    See yourself as someone who has recently acquired a pair of ice skates and is still learning. For the time being, the objective is to get safely from one side of the rink to the other. Leave the triple Lutz for later.

    5. Perfection may forever elude you

    Writing good English is not something you either can do or can’t do. There is no single moment in time after which you will able to say: that’s it, now I can write.

    Things just don’t work that way: learning is always a gradual process. The more you write, the better you will become, but there is no guarantee that you will ever reach a standard where, say, readers could mistake your copy for something they may read in the New York Times.

    And even if you do, there may still be the occasional phrase over which your American or English readership will stumble. That’s part of the game, I am afraid. Live with it.

    6. Understand how the English language operates

    English is an informal, level-playing-field language. Like every language, it provides the speaker with opportunities of providing information about himself (by saying “loo” rather than “toilet”, for example: the old U vs. non-U use of speech) but its first purpose is always to communicate as clearly and concisely as possible.

    If you now wonder: isn’t that the first purpose of any language, you have clearly never read anything produced by a German academic. In other words: some languages may be primarily designed to communicate the status of the speaker, but English is not one of them.

    So keep it simple. Do not show off or intimidate. Make it easy for your reader. Use the most common word, the one that is most likely to be understood by the largest number of readers. In English, a convoluted style is considered affected and impolite. As a rule of thumb, use the Anglo-Saxon rather than the “French” word. Say “begin”, not “commence”.

    Use a conversational writing style. Imagine you are explaining something to somebody at a table in a pub. Do not use your blog as a pulpit or as a podium in a lecture hall. Do not adopt a chest-thumping “me-speak-you-listen” style. In some countries, this may be the acceptable language of academic discourse. In Anglo-Saxon countries, people will pay as much attention to you as they do to the ranting nutter in the park.

    And do not forget that little jokes are always welcome. Particularly if you invite your readers to laugh at yourself. A little self-deprecating remark here and there can work wonders.

    7. A language is more than a set of vocabulary and grammar

    Cultural references are important. They are a convenient way of telling your readers that you are one of their “pack”—because if you were not like your readers, in what way would your experiences matter to them?

    Cultural references traditionally come from history and literature (particularly Shakespeare and Dickens), but increasingly from sports, Hollywood movies, and TV. This is where writers who have actually lived in England or the US (and who have kept in touch) have a clear advantage.

    But you can play this game even if you have no such experience to draw on. Just be curious. When I was a young man, it took me years to find out the story of Paul Revere and his horse, all coming down to a line in a Bob Dylan song. Today, I Google “Paul Revere’s horse” and get 11,500 hits in 0.11 seconds. There are no excuses for ignorance.

    What is Ruthian or Micawberish, and why do English people naturally assume that somebody who is “pining” must be “pining for the Fjords”? Read and listen with an open and curious mind, then do your research—it has never been easier.

    Michael Schuermann is a German born journalist (formerly with the BBC World Service in London and was a sports commentator for Eurosport in Paris). Discovering hiking late in life, he is now blogging in English as Easy Hiker.

    15 Tips for Getting the Most out of Blog World Expo

    Blog World Expo (aff) is approaching and I’m getting really excited about heading to Vegas for the third year running to do some teaching, meet some amazing bloggers, and learn from some of the best in the business.

    Last week, while on a Ustream Live Chat, I was bombarded with questions by first-time BWE attendees who wanted to know how to get the most out of the conference. I thought it might be helpful to jot down a few tips for the first-time BWE attendees among us.

    1. Create a Twitter list of people going to BWE

    I did this earlier in the year for SXSW and it was very helpful. Simply identify people in your current network—and out of it—who are going to BWE, and compile them into a Twitter list (it need not be public).

    The benefit of doing this is two-fold:

    • You’ll be able to get to know people who will be attending before you get there. Perhaps this is just something that appeals to me as a shy guy, but having some sort of connection with people before you rock up does make the real-life interactions you’ll have a lot easier.
    • You’ll be able to find people a little more easily once you’re there. There are times where BWE can be a little overwhelming: hundreds of faces, and no idea where to go or what to do. Being able to dip into your Twitter list at these moments can help you get a sense of where your people are and what they’re doing.

    Your Twitter list is also handy after the event, to keep in touch with those you meet. If you do this, make sure you add @problogger which is the ID I’ll be tweeting under at BWE this year.

    2. Follow the #bwe10 hashtag

    This has similar benefits to the point above. Dipping into this tweet stream gives you a snapshot of what’s going on at any moment of BWE, but in the lead-up, it also gives you a sense of who else is going—perhaps you’ll want to get to know them before you get there.

    3. Take your business cards

    It might seem a little strange that people going to a conference that’s focused on virtual relationships would still use business cards, but they do.

    You need not spend a fortune on business cards. Even a simple business card with your contact details gives you something to hand to those you meet. If it leads to just one fruitful relationship at the conference, the expense of having them printed could easily be covered.

    If you’re feeling creative, try a card that’s a little different. As I look back on the last few conferences I’ve been to, it’s often those with creative cards that stand out to me. I’m not sure whether it’s just me, but a card that makes me look twice usually helps to cement an interaction in my mind.

    Having said that, one of the cards I remember from last year was a photocopied card with a guy’s story and photo on it. It was very low-budget and basic, but the story made me laugh and got my attention.

    Oh, and try to include Twitter (or other relevant social media) handles on your card. Also get in the habit of following people as soon as you can after meeting them. I generally go through cards at the end of the night and do a mass follow of those I meet to reinforce the relationships.

    4. Consider why you’re attending

    Blog World is many things for many different people. Some attend to network, some to learn, some to build their profile, some to be seen, some to show off a product…

    Think about why you’re attending before you get there. What are your goals for the event?

    Time flies at BWE, so knowing what your goals are will shape the way you use your time. Not being clear on your goals could mean that you go home having achieved little.

    Your goals will lead you to attend certain teaching sessions. They could help you to identify which people you want to meet, and what meetups and events you’ll want to hang out at.

    If you goal is to go to BWE to learn something, come up with a list of things you want to discover before you go. I did this two years back, and it helped me to find sessions that were relevant to me, and gave me good questions to ask in those sessions. It also helped me in conversations to learn from others there.

    5. Think about how you’ll introduce yourself

    This one comes from the “shy guy” tip archive. Something that has always helped me at these kinds of events is to do a little thinking about how I’ll introduce myself. How will I take that opportunity that often comes at the start of a conversation when people ask what I do?

    Some might call it an elevator pitch, but having a sense of what you want to communicate to people before you even get to BWE can be helpful. As a blogger, it may be that you want to get word out about your blog, for instance. Having a sentence or two that explains what your blog is, and what problem it solves, could be useful.

    6. Organize your first meetup

    This is another shy-guy technique that I’ve used a lot over the years. The anxiety of showing up at an event like this and not knowing anyone can really get to some people. What I learned is that if I tee up a couple of face-to-face catch-ups early in the conference, I more quickly find myself getting involved in the event.

    So take your research into who else is attending, and attempt to hook up for a quick coffee with someone that you want to meet on the first day. You might even come clean with them and tell them that you don’t know anyone and would love to meet them.

    If there’s a group of people in a niche that know each other online, but have never met, you might try to organize a group meetup on the first morning. In doing so you could just become the “go-to” person in the group.

    I find that if I get organized like this before I go, I’m much more likely to find people to hang out with for the rest of the conference.

    7. Choose some sessions to attend

    I hate to admit this, but last year at BWE I found it very hard to get to sessions because I was rushed off my feet speaking and meeting with people. However the year before I got a lot more out of the teaching, because I put some time aside to organize the session side of things before I went. The BWE scheduler lets you create a personal schedule pretty quickly. Use it.

    Keep in mind that some sessions are quite heavily focused on the beginner. So you might want to try to assess the level of each session before you go, and consider going to sessions on topics that you know nothing about. Sometimes it’s the off-topic sessions that are the most interesting.

    Don’t forget that this year I’m running a full day of ProBlogger training (with Chris Garrett) on the Thursday of BWE. If you’re coming please do mark it on your schedule to let us know you’ll be there.

    8. Decide how to capture it

    Two years ago I left home for BWE with a very heavy bag of gear: a DSLR, extra lens, flash, backup compact digital camera, iPhone, video camera, laptop, notebook (plus all the chargers for all the devices)… I had dreams of taking loads of photos and video that I could use on my blog when I got home.

    I could also barely walk.

    The reality was that I used little of the gear.

    I can’t tell you what to bring, but would suggest that you try to pack light and think carefully about what you need. It’ll depend a little on your goals and workflow, but you’ll probably need something to write with, something to take pictures with, and, if you use video, something basic to record that.

    BWE is a great place to create content. There are so many people from so many niches that it’s great to do interviews with people and tweet or blog live. But if you’re like me, you may find that you don’t use half of the gear you bring.

    9. Preschedule your blog with content

    The great thing about Blog World is that while you’re there you’re going to be connecting with a lot of other bloggers. You’ll talk about your blog and people will want to check it out.

    I know one blogger last year who told me that they got their biggest days of traffic while at BWE because those attending would visit it and were linking up to it.

    As a result, it’s an opportune time to have some good, fresh content up on your blog. So don’t just let your blog sit dormant while you’re at BWE—try to have a few posts scheduled to publish.

    Also try to stay active on Twitter while you’re there. Lots of BWE attendees tweet during the event and it’s a great way to reinforce your relationships with people.

    10. Dress for comfort

    I often get asked, “What should I wear to BWE?” I remember asking it myself—and stressing about it quite a bit, too. On reflection, I don’t really remember what anyone was wearing. My only real impression was that it was pretty relaxed.

    As I look back on some of the photos I took, I see there was a wide range of levels of dress. A few people dressed up, but most people were pretty casual.

    I’d probably suggest throwing in something a little smarter for the evening parties, but unless you’re speaking or have a booth you can probably get away with jeans and a T-shirt or a simple shirt. I tend to stick with jeans and a button-up shirt and have never felt out of place.

    If still in doubt on what to wear, head to Flickr and do a search for BlogWorld or BWE09 to see what others are wearing.

    11. Create a list of action items

    One of the problems with attending conferences is that you can learn some amazing things in both sessions and conversation, but then go home and do nothing. It can be a lot of fun and very informing, but unless it impacts what you do, it’s kind of empty.

    As a result I recommend that you take some time out each day (or at numerous times during the day) to create a list of action items that you’re going to work through when you get home.

    Last year, I created this list on my iPhone, and three or four times per day would jot down points that really hit me as I listened to other people—ideas that I wanted to put in place for myself.

    Items included the people I wanted to follow up on, posts I wanted to write, tweaks to my designs, topics I wanted to learn more about, and so on.

    At the end of the conference I went through the list, prioritized it, and got the tasks done.

    12. Be present

    A challenge that many people find at social media events is to actually be present at them. We spend all this time and money getting to the events, but then spend a lot of our time on Twitter, creating videos, live blogging… In the end, we don’t really stop and just be an attendee.

    As a result, we can miss a lot of the good stuff that’s said in sessions. We can also be so distracted that our conversations don’t go to the depth that they could, so we don’t make the connections with those around us that we should.

    13. Mix big groups, small groups, one-on-one, and me time

    Mix up the type of interactions you have at Blog World.

    At BWE, there are some great bigger gatherings. The keynote sessions and parties can be quite inspiring, although some do find them overwhelming, as you realize that you’re a part of a movement that’s bigger than yourself—something I find it’s good to be reminded of as a guy who spends most of his time alone typing on his computer!

    However, if you only spend time in the big groups at BWE, you could be missing out on the opportunities to connect a little deeper in smaller group interactions.

    Earlier in the year I had one fantastic afternoon and evening where I had almost the perfect mix of interactions:

    • it all started with a nap in my room (as an introvert, I need my cave time).
    • Then I caught up with a group of ten bloggers in someone’s house for a few drinks and some relaxed chatting about life, blogging, and the niches we were in.
    • Dinner was with a group of about 25 people—it was more of a networking opportunity.
    • After dinner we attended one of the big big parties that happens at SXSW. I met loads of people but didn’t really get too deep with anyone.

    I got home that night and felt it’d be a great combination of activities—there were lots of opportunities for deeper conversations and relationship building, and while the party wasn’t overly relational, it was good to get around and meet lots of people. I was even able to catch up with some of them again the next day.

    I know some people prefer to only do the small group thing, while others are more drawn to the big events, but I find a combination of both (with some me time to keep me sane) helps me achieve the most.

    Also keep in mind that while the sessions at BWE can be great, a lot of the networking happens in the corridors between sessions, on the Expo Floor, in the Blogger room, and in the evenings at parties.

    14. Get out of your comfort zone

    Let me finish with one last piece of advice: make the most of the few days you have at BWE and get a little out of your comfort zone.

    BWE is an awesome opportunity on many fronts. Where else in the world are you sharing an experience with thousands of online publishers and influencers?

    The potential that relationships and learnings from BWE can open up for you is quite massive, so whether you’re a natural conference goer or not, resolve to make the most of the time you have there, and get out and meet as many people as you can.

    I’ve always found people to be very approachable at BWE. Speakers aren’t whisked away at the end of sessions, and most don’t mind being stopped in the hall to chat. Even better than that, some of the most interesting people are probably sitting next to you in sessions.

    They might not all have big names or be Internet celebrities, but among your fellow attendees are some amazing people who you could learn a lot from, and who you may end up having a fruitful relationships and friendship with.

    So push yourself a little this BWE to meet some people who you might not meet unless you bite the bullet and say hi to somebody new!

    15. Take tips from fellow BWE attendees

    Lets finish with some tips from your fellow attendees—some people you might want to put on your BWE twitter list. I asked on Twitter a few days back what tips my followers would give for BWE and here are some of the responses:

    Don’t try and meet everyone. Find the people you connect with and get to know them well!—@CatherineCaine

    Ooh, and plan beforehand on how you’re going to use the info and business cards you get!—@CatherineCaine

    Based on ur objectives, create a plan of action for the 3 days like which sessions/events to attend & who to meet—@rabeidoh

    Have an idea of what you want to do ahead of time but mostly, have fun & don’t be afraid to introduce yourself to new people—@LaraKulpa

    stay out of conference room. mingle in the streets. seek out the conversation destinations. that’s where the real talk happens—@SimplyOptimal

    if waffling between going to a panel or connecting 1:1 with someone, go for the personal connection. Better long term—@ahockley

    my tip for #bwe10 is to make your own crowd—@tedmurphy

    Have specific objectives b4 you arrive. Network, network, network. Follow up with a personal note when you return home—@altmarketing

    carry your phone charger with you AT ALL TIMES! (If you can, an extra charger) It’s good for you & you’ll make new friends.—@Ribeezie

    I’m really looking forward to Blog World Expo this year and hope to catch up with you there. If you’re still not booked in, grab your ticket today. If you’re coming, please do drop by one of my sessions and/or the ProBlogger booth on the exhibitor floor, where I’ll be spending more time this year!