This guest post is by Stephen Pepper of Youth Workin’ It.
There are so many articles out there on how you can come up with new blog post ideas, but do any of the suggestions actually work?
We started our youth work blog in September 2011 and have posted six days a week ever since, so we’ve had to come up with over 200 posts related to youth work so far. Needless to say, it’s been tricky coming up with this many ideas.
I’ve read all kinds of different suggestions on how to overcome blogger’s block, but each person’s experience is different. Here are 20 techniques we’ve used to help counter blogger’s block.
- Embarrassing stories: Think back to moments of your life when you were really embarrassed. Use that situation to craft a post relating to your niche—there’s a good chance it’ll entertain readers (as did our post on how being asked to rate the first time with your wife out of 10 on a BBC gameshow watched by millions can relate to youth work).
- Choose subjects for each day of the week: This has probably been my single most helpful way of deciding what to write. Each day from Monday to Saturday has its own category—Mondays are for posts on youth work activities, Tuesdays are youth work Q&A, Wednesdays are program administration, and so on. This means our focus can be more defined each day, rather than having to come up with a random topic every time we write. You can do this even if you only blog once a week—the first week of the month could always be based on one subject, the second week on another, and so on.
- Use special days as inspiration: Use special days and public holidays as post idea prompts. For example, we have a Spotlight on Youth series where we focus on a certain young person based on certain public holidays. For example, we wrote about the former child soldier Ishmael Beah on Veteran’s Day. On National Pirate Day, write your post in Pirate language. National Pancake Day? Work your post around that.
- Cell posts: Can you divide your posts into two, like a cell divides? You might start writing a post and realize that you’re starting to talk about two different things. For example, we recently started wrote a series about parents’ involvement in your youth work. When working on a post about unsupportive parents, we realized there were actually two types of unsupportive parents—one who’s unsupportive of their child, and one who’s unsupportive of the work you’re doing with their child. These are completely different issues, so we were able to get two days’ worth of posts out of one original idea.
- Change of scenery: Changing your location can have a big impact on your creativity. We’d started getting stale with our idea creation recently, so we went and sat on Virginia Beach for an hour to come up with future topics. After an hour, we had over 100 new blog posts ideas.
- Write for sub-niches: Youth work has a number of specialized areas—urban, rural, faith-based, LGBT, gangs, foster care, mental health, sexual health, young offenders, etc. There’s a good chance that whatever niche you’re in has many similar sub-niches. Make a list and use it to inspire further ideas.
- Use Google Analytics: Take a look at the keyword searches that are bringing people to your site, as this will give you a great idea of what information people are looking for. You may think that the fact that they’ve arrived at your site means you’ve already written about what they’re searching for, but that’s not always the case. We did a series on preparing young people for job interviews (including what they should wear), but we’ve had many people arrive at that post having searched for what youth workers should wear to job interviews. It’s a completely different topic, but we can now create a number of posts about youth worker interviews.
- Likes: What do you love in your niche? Why are you blogging about it? What was your favorite moment relating to your niche? These questions can all be turned into posts for your blog.
- Dislikes: Similarly, what do you hate about your niche? What practices wind you up? Let these frustrations become passionate posts.
- Consider opposites: By looking at an issue from opposite directions, you can get two new blog post ideas. For example, we recently gave advice on how to come up with good youth group names, but also wrote a subsequent post on how to avoid a lame youth group name.
- Be inspired by social media: On Twitter, are there any hashtags specific to your niche? Keep an eye on these as they’ll give you a good idea of questions people may want answered. On Facebook, are people leaving comments on your page that you could address in a blog post?
- Solicit guest posts: Try to build up a bank of guest post submissions from other bloggers. These can then be used when you’re feeling dry of ideas.
- Search research: Use Google’s keyword tool to discover what people are looking for, as opposed to what you think they’re looking for. This is also where your sub-niches can also come into play. For us, instead of searching for “youth work,” researching a sub-niche like “youth retreat” uncovered a number of keyword searches like “youth retreat themes,” “youth retreat ideas,” “youth retreat games,” etc.
- Compilations of your own posts: Introduce your readers to some of your most popular posts by making a compilation list. If you’ve covered a number of sub-niches, you could even have a series of compilations based on each of those sub-niches.
- Compilations of other bloggers’ posts: If you want to become an authority in your niche, you’ll need to read other blogs relating to the same niche. Show them some love by creating a compilation of the best posts you’ve read recently and linking to them.
- Take training … and share it: Have you had specific training relating to your niche? My wife (the better half of Youth Workin’ It) has an MA in youth work and community development. She’s therefore able to share her learning from her Master’s to youth workers who don’t have that qualification.
- Consider current affairs: Are there any popular news stories not directly related to your niche that you could write about by giving your niche’s take? For example, after watching the Stop Kony video, we provided a youth work session plan idea based on the Stop Kony campaign, as well as an opinion piece on whether youth groups should support the campaign.
- Use other people’s ideas: Don’t plagiarize other people’s blog posts. Yet there’s nothing wrong with taking their idea and improving on it, or offering a different opinion.
- Explain jargon: Are there phrases in your niche that wouldn’t make sense to an outsider—or even an insider? Write a series of posts explaining words or phrases that would be jargon for most of the population.
- Run competitions: Are you selling ebooks or any other resources? Hold a competition where readers get the opportunity to win a copy of one of your books. This is not only an easy post idea, but also provides another opportunity to promote your resources.
There are 20 items in this list. What tips can you add to build on these? We’d love to hear them in the comments!
Stephen Pepper is insurance administrator by day, youth worker & blogger by night. He and his wife run Youth Workin’ It, which includes a youth work blog and have started producing their own youth work resources to help youth workers worldwide.