A Guest post from Stanford from Pushing Social.
No doubt about it – Content is King. However, the formula for successful blogging doesn’t end there. In fact, content is just the beginning. If you want to make money, create a loyal readership, or attract new clients, you need to keep your readers ON your blog.
In a word, your blog needs to be sticky.
A sticky blog compels readers to read more than one post. A sticky blog immerses readers in an experience that results in comments and retweets. Sticky blogs are more profitable than regular run-of-the-mill ones because they put more offers in front of the same reader.
Got your attention?
Let’s talk about how to create a sticky blog by studying the 500 million-member juggernaut – Facebook.
The Facebook Trance
In 2005 Facebook was catching fire in the US. It had just passed the 5 million member mark after just being in existence for 18 months. Although Facebook’s growth was incredible, what made its college-dropout founders excited was something they called – The Facebook Trance.
If you watched a person interacting with Facebook, you would see them almost hypnotically clicking screen by screen. Every click sucked the visitor deeper into Facebook. Every “engagement” deepened the trance.
Mark Zuckerberg, Facebook’s founder and CEO, soon insisted that every new feature should enhance the “Trance”.
It worked. Even today people religiously visit Facebook and get lost in a trance for hours at a time.
You want to create something similar for your blog
5 Ways to Stick Your Readers to Your Blog Like Glue
#1: Interlinked Posts
As you write, look for opportunities to link to other posts that add value to your current topic. Go ahead and note these posts in your editorial calendar along with the topic you are planning to write. Be frugal with these links, only pick one or two of your most relevant posts; too many links can become a distraction (and obnoxious).
#2: Tell the Story in Different Ways
People learn in different ways. Up to this point, blogging has favored visual learners who like reading and viewing charts. Now you can use video and audio to create a great experience for your auditory learners too.
It’s simple to read your post and offer as a podcast, or turn your post’s main points into a PowerPoint slide and offer it as video. You can take this one step further by adding a video commentary or introduction to your post.
The point is to appeal to your reader in the way that gets them to “lean forward” and gobble up your content. Video, audio, and visual slideshows are can’t fail tools that should be in your toolbox.
#3: Comment Responses
Have you noticed that a post’s comments can be more interesting than the post itself? This is actually a good thing. You’ve made your blog sticky when your readers actively respond to your posts.
You can encourage this interaction by quickly responding and following up with an “open-ended” question. Your commenters will get pulled deeper into the experience and “stick around”.
Try this: Take your most provocative comments and republish excerpts of them on Twitter. This will draw in a wider audience who can add reach and appeal of your post.
#4: Mini-Email Courses
Most blog posts are filled with “Why” and “What” information, but many fall short of offering excellent “how to” advice. This means that many readers are left feeling cheated out of the good stuff.
You can make your blog sticky and build a list by creating a “How To” email mini-course focusing on a specific post. Select a popular post and turn it into an email course or even an ebook. You’ll build a list that you can monetize with follow-up products. Bonus!
#5: Extend The Experience
Gary Vaynerchuk is a social media high-roller because he understands how to use multiple platforms to create an experience. He uses Viddler for video, Facebook for community shout-outs, DailyBooth for photos, and Twitter to tap into real-time conversation. Once you get pulled into the Gary V’s world it’s hard to leave.
You can replicate the same experience. Think of each post as a “show” that can be supported by other social media outposts. Ask yourself how you can use still-photos, video, Facebook updates, and tweets to surround your reader in an immersive trance.
How to Get Started
You might be wondering if all of this is a bit over-the-top. It isn’t. In fact, turning your blog into a “Sticky Blog” will soon be the price of entry. Anyone can write a post, but readers will flock to the author that takes it one step further.
With that being said, you can start slowly. Take a popular post and use the tips to make it sticky. Pay close attention to your stats and comments to see if your readers like what they see. I’m confident you’ll be impressed with the results.
Tell me, have are you making your blog sticky? How can your sticky blog be a competitive advantage and make you stand out?
Stanford obsesses about how to get passionate people’s blogs noticed and promoted at Pushing Social… except when he’s fishing for monster bass. Follow him to get the latest about his new ebook “Get Noticed.”