This is a guest contribution from Anil Agarwal.
Who else wants more blog traffic?
Hands down, everyone wants it.
Unfortunately getting traffic to a blog is not easy. Every single visitor counts.
One of the hardest things for most bloggers is boosting their blog traffic. If you have a fairly new blog, it’s definitely a daunting task.
The #1 reason most bloggers quit is because they don’t see any growth in their traffic.
If you’re one among them, this article is for you! We’ll discuss a few growth-hacking tips to grow your blog traffic without actually doing any SEO. Are you ready?
What is growth hacking all about?
Growth hacking is the trending keyword phrase these days. It was first introduced by startup marketer Sean Ellis to redefine the startup marketing role.
Growth hacking is a method of achieving incredible growth by using non-traditional strategies.
In simple terms, growth hacking means driving measurable results by focusing on what WORKS! It is similar to 80-20 rule, identifying the 20% of your activities that will result in 80% of the gain. When you apply growth hacking, you’ll get more results in less time by focusing on the things that matter.
So how can you use growth hacking techniques to increase your overall traffic?
1. Reverse engineer your content creation
The simplest way to increase your blog traffic is to create more content, right?
Posting articles daily is simply not going to help. You need to write content that attracts more links, shares and comments from others. How can you do that?
You simply need to reverse engineer your content creation strategy. Instead of writing posts without thinking twice, it’s better to create content that is proven to work.
This is also known as skyscraper technique, it was the term coined by Brian Dean from Backlinko. And it is one of the most effective ways to increase your overall blog traffic.
Skyscraper technique involves in three steps:
- Finding link-worthy content
- Making it even better than the competition
- Reaching to the right people to get more buzz
Let’s discuss these three steps now.
Step 1: Find top performing content in your niche
I know that finding profitable keywords isn’t easy. But you can use tools like Buzzsumo for finding share-worthy content in your industry. Whether you know it or not, Buzzsumo is one of the best tools out there to help you come up with amazing content ideas. You can discover a lot of high-performing blog posts, videos, Infographics, etc using Buzzsumo.
Head over to Buzzsumo and enter the keyword phrases you want.
For instance, my favorite blog topic is “SEO marketing” and here it how to use Buzzsumo to find content that gets more shares and links.
Instantly after entering your keyword you’re not only provided with lots of articles, but it also shows you the total number of shares including Facebook, LinkedIn, Twitter, Pinterest, and Google+.
In the above scenario, we’re came up with excellent post ideas like “17 SEO Myths”, “15 SEO Best Practices” etc. All of these are great blog post ideas and you can definitely improve them by providing more data, creating Infographics, or doing expert roundups, etc.
On the left side, it also has some filters to help you find what type of content form you want (including articles, Infographics, videos etc).
Buzzsumo is not only free (although it has premium version) but it is amazing way to find high quality content in your industry.
Step 2: Make it even better (create timeless content around it)
Once you have a list of great content ideas that are proven to bring you results, you now need to make it even better.
One of the simplest ways to get more backlinks, shares and comments on your blog posts is to making your content a “one-stop source”. How can you do that?
If you’re posting textual format of contents on your blog, write detailed posts.
In one of his blog posts, Neil Patel discovered an “average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words.”
Similarly, if you’re creating videos or Infographics, make them better by creating an appealing design. In summary, add something extra to the high performing content in your niche and make it epic.
Step 3: Outreach to the right people to get more buzz
Once you have epic content on your blog, it’s now time to reaching out to the right people in your niche.
How can you find out the people who are interested in promoting your content?
You can again use Buzzsumo. Here’s how. When you enter a keyword on Buzzsumo, it shows you who linked to the top content including the social sharers.
Now, reach out to them. Connect them on twitter, find out their emails and start creating more buzz. You can also use tools like Majestic SEO, Open Site Explorer, ahrefs etc to find all of the links pointing to your competitor’s content. And when you reach out to them after creating a link worthy post, you’ll have more chances of getting links to your sites too by asking them without being pushy.
#2. Using content upgrades to boost your email list
Whether you agree it or not, email list is golden. Having a list of hungry email subscribers is an asset for every blogger.
Having an email list will not only increase your blog traffic but it will also boost your sales and trust with the readers. Email list is the second biggest traffic source for Neil Patel’s QuickSprout blog. And for most bloggers the same is true – email list is their top traffic source!
So why not invest your time wisely on building an email list instead of focusing on SEO? Instead of trying all the list building strategies under the sun, it’s better to go for one crazy idea that increases your list. Content upgrade is one such list building strategy that helps your boost your subscribers quickly.
What is a content upgrade?
A content upgrade is an extra bonus that is extremely relevant to your post topic.
For instance, if you’ve a popular blog post titled “10 ways to supercharge your SEO”, you could create something like “on-page SEO checklist” to use as a content upgrade to boost your email list.
A content upgrade looks something like this:
How using content upgrades can triple your email list?
Content upgrades are usually given away for free to the blog visitors in exchange of their emails.
Content upgrades are extremely specific. Hence, they convert really well. If you want to convert normal website visitors into subscribers, start using content upgrades.
Do they work? Yes, they do.
Brian Dean gives away a post-specific resource on one of his most popular posts.
Did you know that he got a whopping 785% increase in conversions (compared to the previous month).
That’s A LOT, right? That’s the reason why you need to start focusing on creating content upgrades for your top performing posts or pages.
So how to create content upgrades to increase your overall email list and traffic?
First off, find out five top-performing posts on your blog.
Create a list of posts that got more comments and shares. Also use Google Analytics to find out the top pages that are sending you more traffic from search engines.
Once you’ve the list of popular contents on your blog, you now need to create content upgrades. You can create a bonus, checklist, video or anything that adds more value to the current post.
And you can use tools like LeadPages, SumoMe etc to create content upgrades on your blog posts or pages to grab more email subscribers.
#3. Create an “after post” checklist to get more visibility
Did you know that you’ll get better results when you spend most of your time on promoting your content rather than creating it? Blog post promotion is to get more visibility on your blog posts.
If you’ve creating a great blog post, instead of sitting back and waiting for someone to find your content – it’s way better to create a content promoting routine.
After you publish a blog post, make sure to do the following:
Promoting on social media: Social media is the new SEO. If you want to boost your overall website traffic, be active on social media sites like Facebook, Pinterest, Twitter, Google+ etc. Almost every blogger on earth use these social media networks, so you’ll get more exposure for your blog posts if they have attention grabbing headlines.
Posting to forums: Find out the relevant forums in your niche and connect with the other bloggers. Share and comment on their links, and whenever you have posted something on your blog, make sure to submit your links. And ask for a feedback from other bloggers. This is the surefire way to get more visibility on your posts.
Submit to social bookmarking sites: Digg, StumbleUpon, Delicious – all are social bookmarking sites that have huge readers. If your post does well on these sites, take it for granted that your overall search traffic will also increase overtime.
Leave comments on other blogs: Want to get more comments on your blog posts? Then, start leaving thoughtful comments on other blogs that are similar to your blog’s topic. Use their names while leaving comments and ask intelligent questions to spread your name across the blogosphere.
Here’s a great blog post checklist written by Pat Flynn, although it was written a couple of years ago – but it’s still worth following.
Spend 2/3 time on promoting “others” stuff and spend the remaining 1/3rd time on promoting your stuff. Why?
Everyone wants more shares, likes, tweets and comments. But most people don’t spend much time on promoting others. What happens if you spend most of your time on promoting others stuff instead of yours? Bang!!
You’ll get more attention from the bloggers. You’re also helping the community by promoting quality stuff on your networks like Facebook and twitter. Eventually, you’ll get more visibility, followers and shares on your own posts too.
So where do you go next?
Then see the results and watch your website traffic grow. Increasing traffic to a blog or website is not a rocket science. By following what works, you can dramatically boost traffic to your blog posts.
Check out the growth hack techniques mentioned above, pick anyone of them and start implementing.
The best part about using growth hacking to your content marketing strategy is this: you’ll get results really fast. They don’t take months to see the results. You’ll see the rewards within days or weeks.
So what are you waiting for? Go ahead and apply growth hacking techniques to improve your blog traffic.
Do you have any more strategies that will increase website traffic without doing any SEO? Let me know if you’ve any more insightful growth hacking tips in the comments.
Anil Agarwal is the guy behind Bloggers Passion blog where he is helping readers in building their first professional blog and at the same time, helping them build high quality traffic to their blogs.