A study by BigResearch shows that the biggest users of blogs are the 18-24 age group with 29.6% saying that they regularly or occasionally use blogs. This is in comparison to 21.7% of 25-34 year olds, 15.5% of 35-54 year olds and 11.4% of the 55+ age group.
‘“The 18-24 year olds are digital nomads who have adopted new media more readily than any other age group,” said Joe Pilotta, PhD, BIGresearch’s VP of research. “Not only do they use new media more, they are influenced by it much more than any other age group, when it comes to making purchase decisions. Which says that they have integrated new media in their daily lives,” said Pilotta.’
Sounds like a real opportunity to me!