This guest post is by Harrison Li of Blog Lectures.
If you have ever bought something online, with no doubt, there have also been times when you rejected buying a certain product. And if you won’t buy it, the seller loses money.
What about when you do buy something? As usual, you check out the item, all excited, and make sure it ships to your place as soon as possible.
But, behind the scenes, there are tricks that naturally go unnoticed that were used to magnetically entice you to purchase. Those are what I’ll be teaching you today.
1. Increase your font size
This is what turns off a particular group of Internet users who are potential customers but don’t purchase. And it’s due to one little issue: the font size. If the font is too small, customers will definitely hate reading from the monitor. Turn it up—use at least 14-point font. It’s the new regular font size.
Now, I’m not just talking about blog posts, squeeze pages, or sales pages. These changes will have to be made where ever your customers are reading—even emails are not an exception.
2. Utilize a squeeze page
Whenever you’re trying to capture your customers’ email addresses, you need to use a squeeze page—a page where you offer a freebie and capture the lead, so you can promote products to him or her in the future. Optimize Press is an essential tool here.
3. Focus above the fold
“Above the fold” is a term referring to the top area of the website, which you don’t have to scroll down to see. People these days have short attention spans; you must make sure what you say in this section of the page is attractive and enticing enough to actually get a person to read every single word.
4. Write attractively
You’ve got to get your visitors reading what you have to say word after word. But of course, give him some space, don’t jam a full paragraph in there! A successful technique is by crafting attractive headlines that drive the reader insane wanting to know what you have to say in the words that follow.
Repeatedly tease your customers and finally capture their emails with a freebie. This is exactly what you need to do—make them go crazy—but in short paragraphs so your communication can stay on readers’ short-attention-span radars.
5. Always offer a freebie
Most of the times, bloggers offer a free ebook. This isn’t always the case, but if you’re an affiliate for an ebook, it is recommended that you write a short book review or jot down some of the valuable information you can find inside the actual book, and give it to your readers free. (This is when you get them to join your mailing list.)
6. Remove the Name field
When you offer a particular freebie in exchange for your customer’s name and email address, leave out the name field and just offer the email address field. You may be shocked to see your conversions move up by over 20%. This is due to the nature of laziness, and the idea that “less is more.”
7. Change the action button
In case you didn’t know, it is possible to change what the sign-up button says and how it looks. If you have a dull and boring sign-up button that said “Join” or even “Sign Up” then, trust me, you’re leaving plenty of potential revenue on the table.
It’s a fact that changing the submit button to something attractive can yield higher conversions. Ideas: “Instant Access,” “Instant Digital Download,” or “Free Entry”. The ideas are countless. Test each one out and see which performs the best for you.
8. Less is more
This concept applies every time you try to get someone to perform an action. Consider squeeze pages. If your visitors see a Captcha box, an “I agree to the terms and conditions” box, or a zip code box, then obviously the customer is going to panic and wander away. Rather than displaying all those boxes that are not importantly necessary, take them off the page. The fewer options you provide, the more actions you’ll receive.
9. Affiliate links: to cloak or not?
There are two types of customers: those that know about link cloaking and those that don’t. If you cloak your links, over 70% of the visitors who know about it will definitely not click on your affiliate links. My suggestion is don’t cloak links. Let everyone know they’re affiliate links, explaining it with reverse psychology if you like!
Here are some interesting poll results. The question was, “Do you disclose affiliate links?” Check out the results.
10. Introduce yourself
This is in fact a law of selling goods: you as the salesman have got to introduce yourself to the customers, so they know and trust who they are buying from. No one wants to buy from a random stranger they found on the Web. A great thing you could do is upload a picture of yourself in a positive mood to your About page, or your site’s sidebar.
11. Speak from personal experience
This step is not entirely necessary but is recommended if you want to increase your conversions. If you review a product that you have not personally tried yourself, then it’s technically not a review and if your customers know about this, it becomes an instant turn-off to some of them. Make sure you test out something before you recommend it to others.
12. Use testimonials
This plays an important role in sales, as it creates social proof. If a customer doesn’t see anyone else buying the product, she might wander off and buy from other well-known sources. On the other hand, don’t display too many testimonials—that’s a mistake I see a lot of times. All you need is quality, not quantity. If you have been featured on CNN news or something like that make sure you let your customers know about that, too.
One more thing: on each separate testimonial, include a picture of the person who wrote the testimonial. It would be even better if you could get them to hold the product in the picture if possible. Another word of advice: at the end of the testimonials, write a short message that says something like, “Once you’ve tried this product, I can feature your testimonial here!”
13. Use a human voice
Please, talk in a personal manner—as if you were talking casually to your friends. This is the key to winning your readers’ hearts, and getting them naturally coming back. Whether it’s on sales pages or in emails, talk like you were chatting to your friends. Not only does this help enhance your relationship with potential customers, it also increase trustworthiness and brand awareness.
14. Use visualization
We’ve all heard of the old saying, a picture is worth a thousand words. That idea also applies to places where you promote affiliate products. You need to let your customers feel comfortable on your site. So your blog design in particular, as well as images you use to decorate your product, are important. Consider using premium photos—Fotolia might have what you want.
If you are providing an ebook as a freebie, then you will definitely need to use a 3D cover maker. I recommend MyEcoverMaker. Give their free templates a try, and see for yourself.
15. Readers first, promotion last
Whatever you do, make decisions for the readers first, and lastly for your own good. Whilst making any promotions or launching any products, a good rule of thumb is to list out the benefits and advantages to the customer. That’s it—nothing else. Remember, people are only reading your blog because they believe you have the solutions they need. And you will always have to hand out free “samples” of the product you’re promoting before you actually promote it.
In other words, don’t rush for the money-making bit. Wait for it, and be patient.
I’ve said a lot. Now it’s time for you to either take actions or remember the advice for your future needs.
- Use a bigger font size for your content.
- Always use a squeeze page for capturing leads.
- Optimize your “above the fold” to counter people with short attention spans.
- Write with wise words that attract readers to read everything you have to say.
- Always offer freebies as a “bribe” for capturing leads.
- Remove the Name field from your signup box for higher conversions.
- Change the Submit button to something more appealing.
- Apply the “less is more” concept to your work.
- Don’t cloak links and use reverse psychology to get the most sales.
- Introduce yourself to the customers, with a photo.
- Tell your personal experience with the product you’re promoting.
- Display quality testimonials and invite new customer testimonials too.
- Talk in a friendly and casual manner, and don’t use difficult academic words.
- Blend your content with images and decorative designs.
- Get straight to the fact and let your readers know what you are on about, then sell.
Additionally, here are some great reads from the ProBlogger himself:
- 10 Tips for Using Affiliate Programs on your Blog
- 11 Lessons I Learned Earning $119,725.45 from Amazon Associates Program
Got any extra words of advice you would like to add to this list? Feel free to add them in the comments.
Harrison Li is a 14-year old teenager blogger who is often disrespecfully looked upon due to age, he offers in-depth blogging advice and marketing strategies that you’ll find no where else, see for yourself why it is worthwhile by joining the other readers who love the Blog Lectures newsletter.